Article Number: 7005
The Mohawk Group Expands Popular Dealer Incentives Promotion To Be More Rewarding
MARIETTA (October 14, 2011)— The Mohawk Group is bringing back one of its most popular promotion events, offering contract dealers and sales associates increased opportunities to earn a free iPad™. This latest campaign, known as Launch Pad 2, will reward dealers for selling products featured in The Mohawk Group’s Quickship program. The promotion is underway now and will run through December 31st.

“The Mohawk Group is known for offering stylish, high performance commercial carpets at excellent price points, and because of these attributes we’ve created some very loyal dealer partners,” said Michel Vermette, Senior Vice-President of Commercial and International Business at Mohawk. “It’s nice to be able to reward our partners for their loyalty and demonstrate just how much we value our relationship.”

All of the Launch Pad 2 eligible product styles are included in The Mohawk Group’s Quickship program. Quickship products are available on-demand, ready to ship to commercial dealers within 10 days. According to Vermette, Quickship gives customers an advantage when planning and budgeting, “making it the perfect push for the Launch Pad 2 incentive.”

Participating in Launch Pad 2 is quick and simple. Here’s a quick overview of how the promotion works:

• Contract dealers and sales representatives must sell five unique orders of participating Quickship product styles to receive an iPad gift card.

• There is an added reward for utilizing www.MohwakNet.com. Contract dealers and sales representatives who place orders via www.MohawkNet.com must only sell FOUR unique orders of participating Quickship product styles (instead of five) to receive their Launch Pad 2 prize.

• Each unique order must have a 200 yard minimum.

• Participants must register all unique orders online at www.MohawkGroup.com/LaunchPad2.

• Once the unique orders are verified, participants will receive confirmation.

• Participants will receive a gift card from either Apple®* or Visa® for a new iPad (card type is participant’s choice).**

To make Launch Pad 2 even more exciting, The Mohawk Group has expanded the number of iPads each participant can earn. Each contract sales associate taking part can claim up to two iPad gift cards, assuming all contest requirements are satisfied twice within the designated promotion period.

To further encourage participation in this fun event, commercial dealers and salespeople who took advantage of The Mohawk Group’s previous promotions don’t have to re-register to access the Launch Pad 2 website. You can see a complete list of product styles eligible for the Launch Pad 2 promotion by visiting www.MohawkGroup.com/LaunchPad2.

*Apple is not a participant in or a sponsor of this promotion.
**Applicants must complete and sign a W-9 tax form prior to the gift card being sent.

About The Mohawk Group
The Mohawk Group and its four brands – Karastan, Lees, Bigelow and Durkan – are helping to define a new generation in commercial carpeting. A leading manufacturer of award-winning broadloom, modular and custom carpeting for every installation, The Mohawk Group is propelled by its legacy of world class performance, cutting-edge style and sustainable innovation. For additional information about its proven and new generation design solutions, and to learn more about what’s next from The Mohawk Group visit www.themohawkgroup.com or call (800) 554-6637. Connect with The Mohawk Group on Facebook and Twitter.



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