Article Number: 7036
Tuftex Introduces Surf and Sand Fall Promotion
Dalton, Ga. - October 14, 2011- Tuftex—Carpets of California, the premier carpet division of Shaw, is introducing the Surf and Sand fall promotion, offering retail sales associate participants the chance to earn a two-person trip to the award-winning Surf & Sand resort in Laguna Beach, Calif. Starting October 17, the promotion will end November 21 and includes an impressive variety of incentives and rewards.

Qualifying products include Pattern Destinations, Color Coordinates, Stainmaster Value Products and Anso Soft Surroundings. Throughout the one-month event, retail sales associates can qualify to be entered to win a two-night, all-inclusive trip that includes flight, accommodation and a $400 reward. During the event, two trips will be given away each week to top sellers.

"The Surf and Sand promotion was designed to inspire our sales associates with impressive rewards and an exclusive trip opportunity. With the fall season underway, this should be a great opportunity to get to work with the hope of it paying off with a two-day trip to the premier Surf & Sand Resort," said Bob Burton, VP of marketing for Tuftex. "We're confident that our quality carpets will be enticing buys for renovators and home buyers on the showroom floor this fall."

Retail sales associates can learn more about promotion details and additional rewards by visiting www.tuftexrewards.com or by calling a local Tuftex representative.

Surf & Sand Resort, a member of Preferred Hotels and Resorts Worldwide and holder of AAA's Four-Diamond Award, lies on California's Laguna Beach shoreline where the waves of the Pacific meet 500 feet of pristine sand. Laguna Beach, which is renowned for its long history as a center for the arts, is home to the world-famous Pageant of the Masters festival. All 154 guest rooms and 16 suites at Surf & Sand command spectacular views of the Pacific Ocean. The resort also houses Splashes Restaurant, featuring a Mediterranean-inspired coastal menu by Executive Chef Jeff Armstrong and the intimate Aquaterra Spa.

About Shaw
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world?s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit www.shawfloors.com.