Beaulieu preparing itself for strength in 2012, Changes include CMO Jeff Meadows & COO James Lesslie leaving company
Mr. Boe acknowledges that this latest announcement follows stories about three facility closings in the last several weeks that has put the spotlight on Beaulieu. “It’s very important that people don’t read anything into all these recent events,” advised Boe. “These moves were necessary to adjust capacity with the market demand. Beaulieu now enters 2012 well positioned. We announced securing a $230 million loan refinance in October and we’re showing strong performance in several areas.”
As evidence, the company points to its new HealthyTouch and CCA Global Resista Refresh lines placed into almost 6,000 dealers with the highest rate of sales for any launch in Beaulieu’s history. Additionally, Beaulieu’s STAINMASTER with Magic Fresh odor reducer is out-performing its previous STAINMASTER collection 2 to 1. On the commercial side, Beaulieu is also seeing growth with both its Nexterra-backed modular tiles and Aqua in hospitality.
“We’ve got some exciting, innovative products that will be displayed prominently at Surfaces next year,” said Boe. “Many of the new products have received very positive reactions in previews with several dealers. And, we’ll continually look for improvements and efficiencies as we move forward in this economy. That’s our commitment to our dealers as their supplier of choice.”
About Beaulieu of America
Beaulieu of America is the world's largest carpet-only manufacturer focused exclusively on making carpet for residential, commercial, and specialty markets. It is headquartered in Dalton, Georgia with $1.0 billion in sales and over 5,000 of the industry's best and most dedicated employees. It designs, manufactures and markets BLISS carpet for residential replacement, BOLYU carpet for specified commercial, AQUA carpet for the hospitality industry and Armstrong FASHIONSMART carpet for new home construction.
For more information, contact:
Ralph Boe
President and CEO
Beaulieu of America
support@blissflooring.com
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