Article Number: 7140
FloorBiz Welcomes BrandBiz Founder Paul Friederichsen as the Marketing ’Guru’
November 19, 2011 – FloorBiz is proud to announce that Paul Friederichsen, founder of BrandBiz, has been added as Marketing ’Guru’ in our Flooring Columns section. His columns will feature timely information on a variety of marketing strategies geared specifically for the flooring industry.
Trained as an art director and creative director, he has developed marketing plans and ad campaigns with advertising agencies such as Saatchi & Saatchi and McCaffery and McCall for a variety of clients, including RCA, Jenn-Air, ITT Tech, Royal Oak Charcoal and Dixie Crystals Sugar.
For over 12 years, Friederichsen has specialized in the home environment arena serving accounts such as Home Depot, Milliken, Formica, Dixie Group, Crossville, Florim, Beaulieu of America and the Carpet and Rug Institute. He has recently created the Future Focus Awards, in collaboration with Floor Focus magazine, to recognize the top young professionals in the industry.
Friederichsen founded BrandBiz in 2005 and maintains a network of marketing specialties with allies in a variety of fields, including social media with industry leader Christine Whittemore, along with PR, media strategy and placement, sales incentives, training and mobile marketing.
He is a regular speaker at Surfaces and Coverings floor covering shows and is a frequent guest on the topic of marketing for Floor Radio and TalkFloor.com; as well as the new assignment as Marketing ’Guru’ at FloorBiz.com. He also serves on the Surfaces Educational Advisory Council.
Looking forward to his new role, Friederichsen states, “We were made for each other … FloorBiz and BrandBiz have more in common than the “biz” in our names. FloorBiz is a leading floor industry media outlet and information resource. I like to think BrandBiz is a leading marketing resource to the same industry. That’s why I’m delighted to be on the FloorBiz team”.
He continues, “FloorBiz caters to people who take floor covering seriously. People who are looking for answers about every facet of the industry. Frankly, those are my kind of people. That’s because I take what I do for floor covering businesses very seriously, too. Like many industries nowadays, the floor covering business has its share of challenges. Manufacturers and retailers are looking for a competitive edge. FloorBiz gives them the latest, best and most comprehensive information. BrandBiz gives them the creative and the tools to make their marketing work harder.”
For more information please contact Paul Friederichsen @ 404-642-3357 or visit www.brandbizinc.com
Trained as an art director and creative director, he has developed marketing plans and ad campaigns with advertising agencies such as Saatchi & Saatchi and McCaffery and McCall for a variety of clients, including RCA, Jenn-Air, ITT Tech, Royal Oak Charcoal and Dixie Crystals Sugar.
For over 12 years, Friederichsen has specialized in the home environment arena serving accounts such as Home Depot, Milliken, Formica, Dixie Group, Crossville, Florim, Beaulieu of America and the Carpet and Rug Institute. He has recently created the Future Focus Awards, in collaboration with Floor Focus magazine, to recognize the top young professionals in the industry.
Friederichsen founded BrandBiz in 2005 and maintains a network of marketing specialties with allies in a variety of fields, including social media with industry leader Christine Whittemore, along with PR, media strategy and placement, sales incentives, training and mobile marketing.
He is a regular speaker at Surfaces and Coverings floor covering shows and is a frequent guest on the topic of marketing for Floor Radio and TalkFloor.com; as well as the new assignment as Marketing ’Guru’ at FloorBiz.com. He also serves on the Surfaces Educational Advisory Council.
Looking forward to his new role, Friederichsen states, “We were made for each other … FloorBiz and BrandBiz have more in common than the “biz” in our names. FloorBiz is a leading floor industry media outlet and information resource. I like to think BrandBiz is a leading marketing resource to the same industry. That’s why I’m delighted to be on the FloorBiz team”.
He continues, “FloorBiz caters to people who take floor covering seriously. People who are looking for answers about every facet of the industry. Frankly, those are my kind of people. That’s because I take what I do for floor covering businesses very seriously, too. Like many industries nowadays, the floor covering business has its share of challenges. Manufacturers and retailers are looking for a competitive edge. FloorBiz gives them the latest, best and most comprehensive information. BrandBiz gives them the creative and the tools to make their marketing work harder.”
For more information please contact Paul Friederichsen @ 404-642-3357 or visit www.brandbizinc.com
 |
Web Design
Friday, April 19, 2024
Flooring Website Design
Building Flooring Websites since 1996Zip2Biz is a perfect match for non-techies flooring retailers planning to launch their own websites, as well as for flooring dealers whose current website design is difficult to maintain, costing them too much money, or they would rather be selling flooring than dealing with a website?
learn More