Article Number: 7387
Mohawk Partners with Nationally Syndicated 'The Better Show' to Educate Consumers About New SmartStrand Carpet
DALTON, Ga. March 14, 2012— Consumers across the country can see Mohawk’s SmartStrand with DuPont Sorona carpet in action each weekday on the nationally syndicated The Better Show. Mohawk has formed an exclusive partnership with the women’s lifestyle and entertainment program, which is produced by Meredith Video Studios and airs in more than 150 markets coast-to-coast.
“We are very excited about this exclusive opportunity with The Better Show in 2012, and the exposure it will give Mohawk aligned retailers,” said Elise Demboski, vice president of creative services for Mohawk. “Meredith is known for trusted brands like Better Homes and Gardens, Ladies’ Home Journal, Family Circle and Parents magazines. This partnership with The Better Show allows us to tap into that tradition of success and educate its loyal viewers about the unique features of SmartStrand in a fun, visual and interactive way.”
Those tuning into The Better Show will see celebrities make their debut on the gorgeous Mohawk red carpet, while co-hosts Audra Lowe and J.D. Roberto anchor the hour-long show each day from a set carpeted with SmartStrand. Show guests will be encouraged to make their mark on The Better Show carpet, giving Lowe and Roberto an opportunity to demonstrate the revolutionary, lifetime stain and soil resistance of SmartStrand. The Better Show viewers will repeatedly see that only Mohawk SmartStrand cleans with just water and needs no additional chemicals.
“The Better Show got its name because it aims to make life better for those watching by focusing on trends, beauty breakthroughs, fitness, finances, relationships and more,” explained Demboski. “SmartStrand is a perfect fit for this show because we know the carpet truly makes life better for those who install it in their home. Only SmartStrand has the lasting stain and soil protection to make life with kids and pets worry-free, while still being incredibly soft and durable.”
Mohawk’s aligned retailer partners are invited to share video links from The Better Show on their retail store website and Facebook page, allowing them to maximize consumer impact. Mohawk Floorscapes and ColorCenter retailers should access www.MohawkToday.com for more information about obtaining Mohawk-related segments.
Mohawk’s partnership with The Better Show will continue throughout 2012. The flooring manufacturer is already creating additional fun and unique ways to educate viewers about the advantages of buying SmartStrand. Visit Mohawk’s Facebook page today to watch the most recent The Better Show segments, which showcase the power of Mohawk and SmartStrand.
About Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
“We are very excited about this exclusive opportunity with The Better Show in 2012, and the exposure it will give Mohawk aligned retailers,” said Elise Demboski, vice president of creative services for Mohawk. “Meredith is known for trusted brands like Better Homes and Gardens, Ladies’ Home Journal, Family Circle and Parents magazines. This partnership with The Better Show allows us to tap into that tradition of success and educate its loyal viewers about the unique features of SmartStrand in a fun, visual and interactive way.”
Those tuning into The Better Show will see celebrities make their debut on the gorgeous Mohawk red carpet, while co-hosts Audra Lowe and J.D. Roberto anchor the hour-long show each day from a set carpeted with SmartStrand. Show guests will be encouraged to make their mark on The Better Show carpet, giving Lowe and Roberto an opportunity to demonstrate the revolutionary, lifetime stain and soil resistance of SmartStrand. The Better Show viewers will repeatedly see that only Mohawk SmartStrand cleans with just water and needs no additional chemicals.
“The Better Show got its name because it aims to make life better for those watching by focusing on trends, beauty breakthroughs, fitness, finances, relationships and more,” explained Demboski. “SmartStrand is a perfect fit for this show because we know the carpet truly makes life better for those who install it in their home. Only SmartStrand has the lasting stain and soil protection to make life with kids and pets worry-free, while still being incredibly soft and durable.”
Mohawk’s aligned retailer partners are invited to share video links from The Better Show on their retail store website and Facebook page, allowing them to maximize consumer impact. Mohawk Floorscapes and ColorCenter retailers should access www.MohawkToday.com for more information about obtaining Mohawk-related segments.
Mohawk’s partnership with The Better Show will continue throughout 2012. The flooring manufacturer is already creating additional fun and unique ways to educate viewers about the advantages of buying SmartStrand. Visit Mohawk’s Facebook page today to watch the most recent The Better Show segments, which showcase the power of Mohawk and SmartStrand.
About Mohawk
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
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