LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced the appointment of Mark O'Keefe to the position of Technical Sales Representative for the Specialty Products Division (SPD). John Striednig, CSI, CCPR, CCTS ¦Director, LATICRETE Specialty Products Division, the person to whom O'Keefe will be reporting, made this announcement.
Before joining LATICRETE, O'Keefe worked at McNear Brick & Block, where he drove the development of the firm's thin brick line nationally. Prior to that, he was a Regional Manager for Prosoco, responsible for the sales of all their products over a nine state territory. For LATICRETE, Mark will cover the Southwest territory which includes California, Nevada, Arizona, Utah and New Mexico.
"As a Technical Sales Representative, he will promote the full SPD offering while servicing distributors, contractors and architects in this important geographic region," Striednig stated. "We're excited to have Mark on our team, and look forward to his upcoming professional contributions."
LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry. LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels. The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.