Article Number: 8040
“LONG LIVE STYLE”, Quick-Step Launches NEW Design Message At Surfaces 2013
Dallas, January 28, 2013 – Quick-Step’s NEW “Long Live Style” 2013 design message for consumers accurately reflects how the brand’s fashion-driven product line offers the richest, most sophisticated premium looks available in tandem with extreme durability and low maintenance. Quick-Step creatively weaves the new “Long Live Style” design message throughout all aspects of the 2013 merchandising as well as the
Quick-Step booth # S6549 during Surfaces 2013.
The Message - “Long Live Style”
“No other flooring offers the beauty, performance, and price/value of Quick-Step — making our modern flooring option the best choice for beautiful, livable flooring,” said Paij Thorn-Brooks, senior director of marketing for Unilin, Quick-Step’s parent company. “As a high-fashion flooring choice, Quick-Step’s beautiful, sophisticated floors are available in the hottest colors and most popular hardwood, tile, and natural stone looks on the market today. Quick-Step flooring makes it easy and affordable to bring a high level of style into a home without giving up performance and durability. Our 2013 ‘Long Live Style’ design message nicely sums up the plurality of benefits inherent in Quick-Step floors.”
“Consumers need to know that they can have both style and performance in the new floor they chose for their home,” said Erinn Valencich, Los Angeles-based interior designer, style expert, and Quick-Step designer partner. “Quick-Step flooring gives me the design freedom I demand — offering a stunning variety of colors and styles — and I know that Quick-Step floors will stand up to busy lives, and stay looking great. Quick-Step’s 2013 design message ‘Long Live Style’ accurately conveys how Quick-Step floors offer style combined with performance, letting consumers create spaces that are both beautiful and livable.”
How Quick-Step Creatively Communicates “Long Live Style” Throughout 2013 Merchandising
“In our 2013 merchandising, we are creatively using situations from everyday life via photography, video, and augmented reality (an innovative new technology where still images come to life) to effectively communicate the beauty of our Quick-Step floors as well as their superior performance features,” said Thorn-Brooks.
Quick-Step’s key performance features such as extreme resistance to dents, stains, fading, wear, dulling, water, and scratching are represented in the brand’s 2013 merchandising in a way that relates to the reality of consumers’ every day lives. For example, everyday items such as a child’s red wagon, high heels, markers, or a glass of red wine are creatively used to illustrate the wear, dent, stain, and water resistance of Quick-Step floors.
“Our messaging speaks the consumers’ language,
effectively communicating how children’s toys, household traffic, everyday spills, and mishaps are no match for beautiful, stylish Quick-Step floors,” said Thorn-Brooks.
The 2013 “Long Live Style” campaign is woven through all aspects of Quick-Step merchandising: POP, product displays, web, catalogs, printed take-with pieces, retail events, social media, advertising, and media relations. Effective use of the new 2013 design message is just one more way in which Quick-Step equips its retailers for success by taking a superior product line and wrapping it in a comprehensive merchandising program.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
Quick-Step booth # S6549 during Surfaces 2013.
The Message - “Long Live Style”
“No other flooring offers the beauty, performance, and price/value of Quick-Step — making our modern flooring option the best choice for beautiful, livable flooring,” said Paij Thorn-Brooks, senior director of marketing for Unilin, Quick-Step’s parent company. “As a high-fashion flooring choice, Quick-Step’s beautiful, sophisticated floors are available in the hottest colors and most popular hardwood, tile, and natural stone looks on the market today. Quick-Step flooring makes it easy and affordable to bring a high level of style into a home without giving up performance and durability. Our 2013 ‘Long Live Style’ design message nicely sums up the plurality of benefits inherent in Quick-Step floors.”
“Consumers need to know that they can have both style and performance in the new floor they chose for their home,” said Erinn Valencich, Los Angeles-based interior designer, style expert, and Quick-Step designer partner. “Quick-Step flooring gives me the design freedom I demand — offering a stunning variety of colors and styles — and I know that Quick-Step floors will stand up to busy lives, and stay looking great. Quick-Step’s 2013 design message ‘Long Live Style’ accurately conveys how Quick-Step floors offer style combined with performance, letting consumers create spaces that are both beautiful and livable.”
How Quick-Step Creatively Communicates “Long Live Style” Throughout 2013 Merchandising
“In our 2013 merchandising, we are creatively using situations from everyday life via photography, video, and augmented reality (an innovative new technology where still images come to life) to effectively communicate the beauty of our Quick-Step floors as well as their superior performance features,” said Thorn-Brooks.
Quick-Step’s key performance features such as extreme resistance to dents, stains, fading, wear, dulling, water, and scratching are represented in the brand’s 2013 merchandising in a way that relates to the reality of consumers’ every day lives. For example, everyday items such as a child’s red wagon, high heels, markers, or a glass of red wine are creatively used to illustrate the wear, dent, stain, and water resistance of Quick-Step floors.
“Our messaging speaks the consumers’ language,
effectively communicating how children’s toys, household traffic, everyday spills, and mishaps are no match for beautiful, stylish Quick-Step floors,” said Thorn-Brooks.
The 2013 “Long Live Style” campaign is woven through all aspects of Quick-Step merchandising: POP, product displays, web, catalogs, printed take-with pieces, retail events, social media, advertising, and media relations. Effective use of the new 2013 design message is just one more way in which Quick-Step equips its retailers for success by taking a superior product line and wrapping it in a comprehensive merchandising program.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
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