Dallas, Texas - Mecca Design and Production, a dynamic scenic element and services design/build group, helps Quick-Step roll out their new line of laminate flooring by crafting a stylish 50’ x 60’ trade show booth focusing on visual impact for the Surfaces show at the Mandalay Bay Convention Center in Las Vegas, Nevada and helping them win “Best Large Booth” at the show.

Mecca turned the messaging and visuals, developed by Integer Advertising, into a monumental statement of the lasting style and durability of Quick-Step laminate floors. Quick-Step’s celebrity designer partner, Erinn Valencich, of Erin V. Design Group and host of several features for HGTV, is featured as well giving style tips, room design inspiration, and selecting the perfect floor. The Quick-Step booth showcases a great deal of custom work including inspirational custom cabinets and larger-than-life three-dimensional objects such as a giant red high heel, an oversized wine glass, and a colossal piece of chocolate cake made of five layers of beautiful flooring, communicating the concepts that Quick-Step floors “stand up to a good party; go well with a good burgundy; and offer a tasteful selection.”

Not to be missed are some unique vignettes in the booth, built on an extreme angle to feature the floor instead of the furniture in them, creating a fun visual effect, seemingly an anti-gravity room, reminiscent of “Casa Magnetica” or the “crooked house” at the Six Flags amusement park. Mecca helps elevates the Quick-Step booth to communicate great style highlighting a strong commitment to sustainability while delighting your senses. Surfaces is publicized as the leading floor covering industry event that brings together thousands of retailers, distributors, designers and home builders around the world running January 28-31, 2013.

Kenneth Mecca stated, "We loved creating a rich show environment in this 3,000 sq. ft. booth for Quick-Step and creating custom work to communicate style and sustainability.”

Mecca Design and Production, www.meccadesign.com/, marks its 21st year in Dallas, Texas as a full-service, custom design and construction company designing and building three-dimensional exhibits, scenic environments and events across the world to communicate to audiences big and small. From trade show exhibits to custom retail displays and kiosks; from corporate and special events to prop fabrication and museum environments, Mecca is first and foremost a service company, helping others build and accomplish their dreams.

For further information, please contact Kenneth Mecca at 214-951-9051 or meccadesign2@gmail.com; www.meccadesign.com.