Article Number: 8087
Mohawk ArmorMax™ Technology Wins Best Indoor Feature at IBS 2013
DALTON, Ga. Feb. 15, 2013— The National Association of Home Builders (NAHB) awarded Best of Show Indoor Feature to Mohawk’s ArmorMax™ Finish Technology at the 2013 International Builders Show (IBS) in Las Vegas. With a total line-up of more than 900 exhibitors in attendance at IBS, Mohawk’s exclusive hardwood finishing technology, ArmorMax, stood apart from the competition. The panel of judges, which consisted of independent reporters and building professionals, gave out Best of Show awards in five categories. ArmorMax received top recognition within the Indoor Feature category for its combination of design, functionality and innovation.
ArmorMax Finish Technology, the industry’s most durable coating system for hardwood, is indeed worthy of recognition. The built-in surface shield provides maximum hardwood flooring protection. In fact, it is up to five times more resistant to wear than other extended wear finishes. ArmorMax combined with Scotchgard™ Advanced Repel Technology prevents dust and soil from bonding with the floor surface. Together, these two technologies serve as the ultimate barrier against everyday wear and tear. Hardwood floors adorned with ArmorMax and Scotchgard are durable, easy to maintain and backed by a 50-year warranty, which means consumers can purchase with confidence.
“At Mohawk, we believe that innovative products are essential to keeping our customers happy,” said Nadia Kyzer, Director of Marketing for Mohawk’s Builder and Multi-Family Division. “Offering Mohawk’s exclusive ArmorMax Finish Technology sets builders apart from their competition and allows homebuyers to experience the highest quality hardwood finishing on the market. We are thrilled it received the recognition it deserves at IBS.”
To learn more about ArmorMax, visit www.mohawkflooring.com/armormax or contact your Mohawk sales representative.
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
ArmorMax Finish Technology, the industry’s most durable coating system for hardwood, is indeed worthy of recognition. The built-in surface shield provides maximum hardwood flooring protection. In fact, it is up to five times more resistant to wear than other extended wear finishes. ArmorMax combined with Scotchgard™ Advanced Repel Technology prevents dust and soil from bonding with the floor surface. Together, these two technologies serve as the ultimate barrier against everyday wear and tear. Hardwood floors adorned with ArmorMax and Scotchgard are durable, easy to maintain and backed by a 50-year warranty, which means consumers can purchase with confidence.
“At Mohawk, we believe that innovative products are essential to keeping our customers happy,” said Nadia Kyzer, Director of Marketing for Mohawk’s Builder and Multi-Family Division. “Offering Mohawk’s exclusive ArmorMax Finish Technology sets builders apart from their competition and allows homebuyers to experience the highest quality hardwood finishing on the market. We are thrilled it received the recognition it deserves at IBS.”
To learn more about ArmorMax, visit www.mohawkflooring.com/armormax or contact your Mohawk sales representative.
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
 |