Article Number: 8111
Quick-Step Reclaime's New White Wash Oak Selected As Designer's Choice Product
Dallas, February 28, 2013 – Newly launched White Wash Oak from Quick-Step’s Reclaimé Collection has recently been selected as a “Designer’s Choice” product. Each year, Los Angeles-based interior designer, style expert, and Quick-Step celebrity designer partner, Erinn Valencich, selects some of her favorite Quick-Step floors to recommend to consumers as Designer’s Choice products.
“Reclaimé’s new White Wash Oak is on pace with the latest design styles and trends in the home decorating market,” said Erinn Valencich. “Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. White Wash Oak’s sophisticated design, texture, and large plank size satisfy all of these design needs with unmatched realism and expansive style.”
“Reclaimed hardwood floors are extremely popular, adding an attractive level of style and artistry to a room,” added Valencich. “The roadblock most consumers run into is that reclaimed wood is scarce, so reclaimed hardwood prices are high. An exciting solution is the Reclaimé Collection’s high quality laminate planks, such as White Wash Oak, that provide consumers with the rich visual of reclaimed wood at an attractive price. Homeowners, including those who have never considered laminate, will see products such as the new White Wash Oak as an economical yet fashionable way to bring the visual and charm of a reclaimed hardwood floor into their homes, at a price that fits within their decorating budget.”
Quick-Step’s new White Wash Oak offers the visuals and charm of a floor constructed from reclaimed, vintage wood that has been white-washed by hand. The level of realism, sophisticated design, and texture makes it difficult for a consumer to tell the difference between a Reclaimé White Wash Oak plank and real reclaimed wood. Before Reclaimé, there were very few 12mm thick laminate plank flooring products on the market that offered the “high quality visuals” that Quick-Step creates. Reclaimé’s new White Wash Oak features a high level of style, intricate design, realism, and value-added features such as extreme durability.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
“Reclaimé’s new White Wash Oak is on pace with the latest design styles and trends in the home decorating market,” said Erinn Valencich. “Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. White Wash Oak’s sophisticated design, texture, and large plank size satisfy all of these design needs with unmatched realism and expansive style.”
“Reclaimed hardwood floors are extremely popular, adding an attractive level of style and artistry to a room,” added Valencich. “The roadblock most consumers run into is that reclaimed wood is scarce, so reclaimed hardwood prices are high. An exciting solution is the Reclaimé Collection’s high quality laminate planks, such as White Wash Oak, that provide consumers with the rich visual of reclaimed wood at an attractive price. Homeowners, including those who have never considered laminate, will see products such as the new White Wash Oak as an economical yet fashionable way to bring the visual and charm of a reclaimed hardwood floor into their homes, at a price that fits within their decorating budget.”
Quick-Step’s new White Wash Oak offers the visuals and charm of a floor constructed from reclaimed, vintage wood that has been white-washed by hand. The level of realism, sophisticated design, and texture makes it difficult for a consumer to tell the difference between a Reclaimé White Wash Oak plank and real reclaimed wood. Before Reclaimé, there were very few 12mm thick laminate plank flooring products on the market that offered the “high quality visuals” that Quick-Step creates. Reclaimé’s new White Wash Oak features a high level of style, intricate design, realism, and value-added features such as extreme durability.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
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