Article Number: 8113
Quick-Step's Formula For Success Predicts Continued Strong Sales For Reclaime Collection
Dallas, March 1, 2013 – Quick-Step, the style, design, and innovation leader in laminate flooring, is predicting a second year of strong sales for its Reclaimé Collection. In part, because the product is right for the market’s appetite, but also because Quick-Step is incorporating its trademark formula for success into the life cycle of the product.
“The Quick-Step brand continually equips distributors and retailers for success with our product, by taking a superior product line and wrapping it in a comprehensive merchandising program,” said Paij Thorn-Brooks, senior director of marketing for Unilin, Quick-Step’s parent company. “It is this trademark Quick-Step formula that resulted in the tremendous success Reclaimé experienced during its first year and that predicts strong sales for 2013. The Reclaimé Collection product is fabulous in its own right, but we also continue to effectively promote it in the right way.”
Upon its initial launch in 2012, Reclaimé was so successful and well received by retailers and consumers that Quick-Step recently launched four additional decors at Surfaces 2013, and the collection is expected to be a big seller this year as well.
Successful Because It’s The Right Product
Reclaimé was immediately successful upon launch, in part, because it was the right product for the market’s desires. The Reclaimé Collection is on pace with the latest design styles and trends in the home decorating market. Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. The Reclaimé Collection satisfies all of these design preferences, offering the visuals and personality of an expensive reclaimed hardwood floor, at a price that fits within a consumer’s decorating budget.
Also, before Reclaimé, there were very few 12mm products on the market that offered the “high quality visuals” that Quick-Step creates. The Reclaimé Collection was launched to capture sales in this void, and is succeeding in doing so. Reclaimé equips retailers with a 12mm product that features a high level of style, intricate design, realism, and value-added features, at an attractive price.
Successful Because Promoted The Right Way
“In addition to being a superior product that is right for the market, the Reclaimé Collection is continuing to experience a great deal of success, because Quick-Step promotes the product correctly,” said Thorn-Brooks.
Accompanying Reclaimé’s launch into the market, Quick-Step also launched a brand new product display just for Reclaimé. The Reclaimé display is strategically designed to serve as a very effective presentation vehicle for the product and its selling story in a format that fits into all retailers’ budgets and various store layouts. A special brochure on the Reclaimé Collection is widely Reclaimé Collection’s NEW White Wash Oak Reclaimé Display distributed individually and also lives on the Reclaimé display. In existing Quick-Step displays already out in the market, Reclaimé is given a prominent position featuring generously sized samples and a removable full-sized plank that customers can lay on the showroom floor to get a sense of how expansive a Reclaimé plank truly is. A Reclaimé sales sheet distributed throughout the entire Quick-Step retail CSR network serves as an effective learning tool.
Rich Reclaimé room scene photography accompanied the product’s launch in 2012, and additional, fresh Reclaimé photography has been shot for 2013. This stunning photography is prominently featured throughout all Quick-Step merchandising. Prominent positioning includes many of the previously mentioned vehicles as well as the cover of the Quick-Step Color Guide (a take-with printed design piece), the cover of the Quick-Step online product catalog, and in each year’s Surfaces booth as well as in additional Quick-Step tradeshow booths throughout the year. Quick-Step also features Reclaimé in trade advertisements, promotes it to trade and consumer media, and includes Reclaimé in interior design tips articles that run in major national consumer media.
In addition, Quick-Step’s celebrity designer partner Erinn Valencich promotes Reclaimé during the free decorating and design seminars she conducts in Quick-Step’s retailer partners’ stores for their local customers. Videos with Valencich leading the consumer through various interior design tips include her promotion of Reclaimé and are featured prominently on Quick-Step’s and various design websites, on YouTube, in retail showrooms, and via various social media channels.
Quick-Step’s Formula For Success Predicts Continued Strong Sales For Reclaimé
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2013,” said Thorn-Brooks. “The new 2013 line extensions as well as the existing Reclaimé products would be strong sellers on their own, but we are also continuing to effectively promote the product in the right way again this year. As always, our promotional efforts are geared toward helping our distributors and retailers sell more Quick-Step product.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
“The Quick-Step brand continually equips distributors and retailers for success with our product, by taking a superior product line and wrapping it in a comprehensive merchandising program,” said Paij Thorn-Brooks, senior director of marketing for Unilin, Quick-Step’s parent company. “It is this trademark Quick-Step formula that resulted in the tremendous success Reclaimé experienced during its first year and that predicts strong sales for 2013. The Reclaimé Collection product is fabulous in its own right, but we also continue to effectively promote it in the right way.”
Upon its initial launch in 2012, Reclaimé was so successful and well received by retailers and consumers that Quick-Step recently launched four additional decors at Surfaces 2013, and the collection is expected to be a big seller this year as well.
Successful Because It’s The Right Product
Reclaimé was immediately successful upon launch, in part, because it was the right product for the market’s desires. The Reclaimé Collection is on pace with the latest design styles and trends in the home decorating market. Three of the biggest trends in hardwood flooring right now are time-worn visuals, strong character looks, and wide/long planks. The Reclaimé Collection satisfies all of these design preferences, offering the visuals and personality of an expensive reclaimed hardwood floor, at a price that fits within a consumer’s decorating budget.
Also, before Reclaimé, there were very few 12mm products on the market that offered the “high quality visuals” that Quick-Step creates. The Reclaimé Collection was launched to capture sales in this void, and is succeeding in doing so. Reclaimé equips retailers with a 12mm product that features a high level of style, intricate design, realism, and value-added features, at an attractive price.
Successful Because Promoted The Right Way
“In addition to being a superior product that is right for the market, the Reclaimé Collection is continuing to experience a great deal of success, because Quick-Step promotes the product correctly,” said Thorn-Brooks.
Accompanying Reclaimé’s launch into the market, Quick-Step also launched a brand new product display just for Reclaimé. The Reclaimé display is strategically designed to serve as a very effective presentation vehicle for the product and its selling story in a format that fits into all retailers’ budgets and various store layouts. A special brochure on the Reclaimé Collection is widely Reclaimé Collection’s NEW White Wash Oak Reclaimé Display distributed individually and also lives on the Reclaimé display. In existing Quick-Step displays already out in the market, Reclaimé is given a prominent position featuring generously sized samples and a removable full-sized plank that customers can lay on the showroom floor to get a sense of how expansive a Reclaimé plank truly is. A Reclaimé sales sheet distributed throughout the entire Quick-Step retail CSR network serves as an effective learning tool.
Rich Reclaimé room scene photography accompanied the product’s launch in 2012, and additional, fresh Reclaimé photography has been shot for 2013. This stunning photography is prominently featured throughout all Quick-Step merchandising. Prominent positioning includes many of the previously mentioned vehicles as well as the cover of the Quick-Step Color Guide (a take-with printed design piece), the cover of the Quick-Step online product catalog, and in each year’s Surfaces booth as well as in additional Quick-Step tradeshow booths throughout the year. Quick-Step also features Reclaimé in trade advertisements, promotes it to trade and consumer media, and includes Reclaimé in interior design tips articles that run in major national consumer media.
In addition, Quick-Step’s celebrity designer partner Erinn Valencich promotes Reclaimé during the free decorating and design seminars she conducts in Quick-Step’s retailer partners’ stores for their local customers. Videos with Valencich leading the consumer through various interior design tips include her promotion of Reclaimé and are featured prominently on Quick-Step’s and various design websites, on YouTube, in retail showrooms, and via various social media channels.
Quick-Step’s Formula For Success Predicts Continued Strong Sales For Reclaimé
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2013,” said Thorn-Brooks. “The new 2013 line extensions as well as the existing Reclaimé products would be strong sellers on their own, but we are also continuing to effectively promote the product in the right way again this year. As always, our promotional efforts are geared toward helping our distributors and retailers sell more Quick-Step product.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
 |