Article Number: 8647
Quick-Step Sets Distributor Partners Up For Success
Dallas, November 20, 2013 – Quick-Step, the style, design, and innovation leader in laminate flooring has been able to attract and retain a nationwide network of the finest flooring covering distributors over the years, because as a manufacturer, the brand continually sets its distributor partners up for success.
“Quick-Step only partners with distributors who are the very best at what they do,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin. “In turn, we make sure that as a manufacturer, we continually equip our distributors for success. By joining an elite manufacturer with a proven distributor, we together become a formidable force in every region of the country, bringing an unmatched level of service to both our retailers and our end-consumers.”
What Quick-Step Offers Distributors
“The Quick-Step brand continually equips our distributors for success by taking a superior product line and wrapping it in a comprehensive merchandising program,” added Thorn-Brooks. “It is this trademark Quick-Step formula that has resulted in the tremendous success distributors experience with our brand.”
Superior Products
“As a manufacturer, Quick-Step offers distributor partners superior products and the right product mix,” said John Anderson vice president of distributor partner BPI. “Quick-Step equips us with a stand alone product line that boasts a combination of the right core and specialty products to appeal to our retailers’ target audiences. The brand then backs these in-demand designs with quality, warranty, and service year after year.”
“Our retailers know that Quick-Step offers the industry’s best designs, a superior level of realism, natural texture, cutting-edge technology and innovation, consistent quality, low claims rates, NALFA certification, some of the best warranties in the industry, and excellent customer service/product availability — all at an attractive price,” added Anderson.
Style, Design, & Innovation Leader
“The Quick-Step brand prides itself on being the first to market with the hottest styles, latest trends, and most sophisticated features,” said Rich Kearsley, senior vice president of sales for distributor partner Elias Wilf. “They have the technical ability to produce visuals and an unmatched level of realism that most competitors do not.”
“Through strong, consistent performance over the years, Quick-Step has solidly earned its position as the innovation leader in the laminate industry,” added Kearsley. “And the brand continues to live up to this reputation with each new product launch. Quick-Step laminate continues to be a product we know will always meet our customers’ expectations.”
Effective Merchandising
“Quick-Step further sets our distributor partners up for success by supporting our product line with effective selling systems,” explained Thorn-Brooks. “Our brands’ merchandising and selling systems guide the consumer through the selection process, making shopping for a Quick-Step laminate floor fun and easy. Our stunning product photography, attractive in-store displays, product samples, professional designer endorsements, state-of-the-art websites, convenient mobile apps, take-with printed pieces, free design advice, and innovative use of social media all work in harmony to effectively merchandise our products. All of these marketing tools ensure that the Quick-Step end-consumers goes home with the right floor for their needs, maximizing their satisfaction with the product and with their retailer.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
“Quick-Step only partners with distributors who are the very best at what they do,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin. “In turn, we make sure that as a manufacturer, we continually equip our distributors for success. By joining an elite manufacturer with a proven distributor, we together become a formidable force in every region of the country, bringing an unmatched level of service to both our retailers and our end-consumers.”
What Quick-Step Offers Distributors
“The Quick-Step brand continually equips our distributors for success by taking a superior product line and wrapping it in a comprehensive merchandising program,” added Thorn-Brooks. “It is this trademark Quick-Step formula that has resulted in the tremendous success distributors experience with our brand.”
Superior Products
“As a manufacturer, Quick-Step offers distributor partners superior products and the right product mix,” said John Anderson vice president of distributor partner BPI. “Quick-Step equips us with a stand alone product line that boasts a combination of the right core and specialty products to appeal to our retailers’ target audiences. The brand then backs these in-demand designs with quality, warranty, and service year after year.”
“Our retailers know that Quick-Step offers the industry’s best designs, a superior level of realism, natural texture, cutting-edge technology and innovation, consistent quality, low claims rates, NALFA certification, some of the best warranties in the industry, and excellent customer service/product availability — all at an attractive price,” added Anderson.
Style, Design, & Innovation Leader
“The Quick-Step brand prides itself on being the first to market with the hottest styles, latest trends, and most sophisticated features,” said Rich Kearsley, senior vice president of sales for distributor partner Elias Wilf. “They have the technical ability to produce visuals and an unmatched level of realism that most competitors do not.”
“Through strong, consistent performance over the years, Quick-Step has solidly earned its position as the innovation leader in the laminate industry,” added Kearsley. “And the brand continues to live up to this reputation with each new product launch. Quick-Step laminate continues to be a product we know will always meet our customers’ expectations.”
Effective Merchandising
“Quick-Step further sets our distributor partners up for success by supporting our product line with effective selling systems,” explained Thorn-Brooks. “Our brands’ merchandising and selling systems guide the consumer through the selection process, making shopping for a Quick-Step laminate floor fun and easy. Our stunning product photography, attractive in-store displays, product samples, professional designer endorsements, state-of-the-art websites, convenient mobile apps, take-with printed pieces, free design advice, and innovative use of social media all work in harmony to effectively merchandise our products. All of these marketing tools ensure that the Quick-Step end-consumers goes home with the right floor for their needs, maximizing their satisfaction with the product and with their retailer.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
 |