Article Number: 8684
Quick-Step Retailers Report Strong Sales For Entertain In Style Promotion
Dallas, December 16, 2013 – Quick-Step retailers are reporting strong sales for the brand’s second annual “Entertain In Style” holiday season promotion.

“Quick-Step not only provides superior products and an effective merchandising system, but we further set our retailers up for success by offering promotions that effectively attract consumers, during the specific selling cycles that are most important to the retailer,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The marketing theme for this end of year promotion is ‘Entertain In Style’ and is designed to inspire consumers to ready their homes for holiday entertaining using beautiful, easy to install, and affordable Quick-Step flooring.”

“Our retailers had tremendous success last year with Quick-Step’s end of year promotion, so we wanted to give them the same opportunity again this year, to end their year on a strong sales note,” said Shane Calloway, vice president of Unilin’s North American independent distribution. “The ‘Entertain In Style’ promotion runs September 30 – December 31 and our retailers have reported very positive sales figures for the first two months of the promotion.”

The “Entertain In Style” promotion offers low holiday pricing on carton purchases for all displayed Quick-Step products, ranging from entry level to the brand’s most premium flooring. The brand is providing effective retail marketing support for this promotion. A full POS (point-of-sale) kit was provided to all retailers at no charge.

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.


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