Article Number: 8721
Wools of New Zealand Brand Partners Emphasize the Purity and Beauty of Wool at Winter Markets
MARIETTA, GA, January 13, 2014 - In 2014, Wools of New Zealand will focus on how the natural beauty and culture of New Zealand translates into pure, white, natural wool.

At the Wools of New Zealand pavilion at the 2014 Surfaces, which will be held January 27–30 in Las Vegas, 25 wool exhibitors will gather on an oasis of green carpet to show the convention a celebration of eco-fabulous fashions and diverse designs—all illustrating the beauty, softness and durability of New Zealand wool.

On Tuesday afternoon, January 28, the celebration kicks it up a notch. Attendees will get a taste of the culture of New Zealand at the Wools of New Zealand Surfaces booth S-6221. A Maori dance group will be performing, and guests can sample delicious New Zealand-grown food: kiwi fruit and Gala apples.

As of press time, the following mills have supplied information highlighting new products for the upcoming year.

Please note that the products listed have passed numerous tests to carry the Wools of New Zealand Brand. Since not all carpets and rugs made of New Zealand wool carry the brand, it is important to mention the Wools of New Zealand Brand when referring to these products.

All square-foot prices listed are suggested retail.

CHRUGS—(Surfaces Booth S-6221)
At Surfaces 2014, CHRUGS presents its Coral Collection, an Adex Platinum Award Winner. This stunningly shaded pattern replicates the movement of an underwater coral reef. Available in blue-green, coral, pearl-blue, purple and sand, this collection is woven of 100% New Zealand wool (88 ounces per square yard construction).

Suggested retail price for 9' x 12': $2,800.

678-758-0882 / www.chrugs.com

CHRUGS’ Coral Collection offers deep-sea beauty and durability in 100% New Zealand wool.

The Dixie Group: Fabrica and Masland— (Surfaces Booth S-6059)
The Dixie Group heads into 2014 with several new 100% New Zealand wool offerings produced by Fabrica and Masland. All of these products will be shown at Surfaces 2014 in Las Vegas.

Fabrica Wool Introductions
Savant: Utilizing Fabrica’s proprietary Permaset process, Savant brings an extended color story to the classic tip shear. Featuring 32 colors, this product has the soft luxurious hand you expect from wool with the combination of loop and cut pile adding textural interest. Savant extends the options of the classic wool construction to a new level.

Petit Point: The classic woven pin dot is recreated with the introduction of Petit Point. Made with 100% New Zealand wool, Petit Point features 16 colorations that have been refined to reflect the subtle changes in neutrals and accents that today’s design-savvy customer is looking for. Best of all, the price point for this sophisticated wool product makes it an item that fits more budgets than one would expect.

Cassatt, Chagall, Picasso, Sisley: Like the painters for which they are named, these products use new technology to create works of art for the design world. Available in coordinating colors, the patterns range from subtle overalls to bold patterns all expressed in three color combinations that are sure to attract attention.

Masland Wool Introductions
Notting Hill Too: This top-selling wool pattern has been recolored to ensure this classic continues to be one of Masland’s best sellers. The color palette covers all the neutrals and features an updated approach to the accent colors with subtle shadings to go with a variety of décors. Notting Hill Too’s two-color pattern features an oversized trellis that lends an air of sophistication to the traditional designs. It is available in 18 colorations.

Gallantry Too: With its tailored woven look, Gallantry has long been one of Masland’s most popular styles. Now that it has been recolored, its appeal should be even more universal. Utilizing proprietary tufting technology, this product features a loop construction with finely placed points of color—done with a precision normally found only in woven products. Gallantry Too’s dense construction is built to last. The color line has been expanded to 24 colors offering more design possibilities than ever.

Glamorous: Low- and high-luster fibers combine to create a corduroy pattern that is the perfect accent to today’s contemporary décors. The dense construction combines wool and Stainmaster TruSoft making this product a great choice for high-traffic areas. Available in 16 colors, Glamorous puts glamour into carpet.

Cascade Forest, Classique, Oceano: This coordinated group of patterns features 100% New Zealand wool in a dense construction that ensures performance. Using two colors, Masland have created a group of styles that goes from subtle to WOW. Available in 16 colors, these products expand Masland’s wool selections, offering woven looks at tufted price points.

Suggested retail prices are not available.

800-854-0357 / www.fabrica.com
800-633-0468 / www.maslandcarpets.com

Fabrica’s Picasso, Cassatt and Chagall create works of art in high-performance New Zealand wool.

Masland’s Oceano and Cascade Forest combine style and performance in a dense construction of 100% New Zealand wool. They offer woven looks at tufted price points.

Notting Hill Too, one of Masland’s top sellers in wool carpet, has been recolored but maintains that sophisticated oversized trellis pattern.

J Mish Carpet—(Surfaces Booth S-6439)
Wool Tip Shear has been a J Mish bestseller for four years. It sets the standard for affordability in an American-made, solid-color wool. For 2014, J Mish is revamping the Wool Tip Shear color line to bring in the newest tones of gray and taupe as well as warm earth tones. Fresh shades and the softness and durability of 100% New Zealand wool are sure to keep this popular carpet on top.

Suggested retail price is $9 / sq. ft.

800-655-8613 / www.jmishinc.com

Wool Tip Shear, J Mish’s popular offering woven of high-performance New Zealand wool, is expanding its fashionable color palette.

Karastan
Karastan, the largest processor of wool carpets and rugs in America, will debut 12 stunning wool styles for 2014.

“I could not be more excited about Karastan’s newest wool products,” said Bill Storey, senior vice president of sales. “Last year’s introductions were a huge success and—as the wool market continues to improve—our timing of this impressive product launch could not be better.” The Karastan product assortment includes Karaloc, Axminster and tufted wools made from 100% New Zealand wool, as well as an assortment of wool blend offerings.

Karaloc Introductions: Karastan’s Karaloc looms, which were originally introduced in 1934, enable weaving the carpet and backing together into one unit. The result is a unique, high-quality product that contributed to the development of Karastan’s reputation as a leader in luxury home décor. Even 80 years later, consumers continue to swoon over the traditional and sophisticated styles of Karastan’s Karaloc carpets. For 2014, Karastan utilizes this traditional process to create three trendy, must-have products, all of which carry the Wools of New Zealand brand. The introductions include: Worstead Weave, a small check that makes a big fashion statement; Worstead Elegance, a classy addition to Karastan’s wool category; and Patola, inspired by ikat designs and current fashion trends and using striated colors to create a unique dimensional look for fun, fresh, fabulous fashion.

Axminster Introductions: New Zealand wool is the purest, whitest wool in the world, offering excellent dyeing characteristics that create long-lasting colors. New Zealand wool is raised with little impact on the natural landscape. It is a renewable and biodegradable fiber that is one of the world’s most environmentally friendly products. “Wool has maintained an elite position in the flooring industry,” said Storey. “For those designers and home owners with an eye for high-end style and an unwillingness to compromise for less than the best, Karastan continues to provide retailers with answers for every project.” In 2014, Karastan offers three new 100% wool Axminster patterns: Violetta, which features loose, casual lines that meander gently into backgrounds of artichoke green, natural tan and chocolate brown; Serafina, whererows of square spirals march neatly across a palette of earth tones in Greek Key Square; and Florenza, in which simple, delicate leaf patterns against shades of tan, brown or green provide a soft natural backdrop to any traditional décor.

Tufted Introductions: Luxurious Edge, a 100% New Zealand wool tufted product, features light threads of classic beige to create a two-tone effect with earthy tans, browns and blues in this comfortable and relaxed wool loop.

Karastan Wool Blend Introductions: Karastan is also launching five additional wool blend products. A true differentiate for Karastan retailers, these five tufted styles provide a wide variety of pricing options and unique looks. Rounding out this impressive lineup of impressive wool products, the 2014 wool blend introductions include:

Reinvention: Gently etched into varying neutral-toned backgrounds, this graceful design evokes ancient minarets in exotic lands—or perhaps a curved porcelain vase—in a gorgeous cut pile texture with hand-carved detailing.

Artisan Brush: The random, graceful undulations of tree bark are beautifully replicated in this striped pattern with a coordinating color palette.

Iconic Square: Modern geometrics take center stage with tetris-shaped patterns carved onto various fashion-forward colored backgrounds. Blue tones dominate this tufted wool blend.

Innovative Flair: This wool blend elevates classic gray to stunning elegance. The upscale braided pattern, clean lines and tight texture offer a lovely formal look and timeless sophistication.

Perfectionist: This blended wool product uses an upscale grid pattern with clean lines, offering a timeless look. Coordinates beautifully with Innovative Flair.

Suggested retail prices are not available.

800-845-8877 / www.karastan.com

Prestige Mills—(Surfaces Booth S-6325)
Prestige Mills, the company that includes Weave-Tuft Carpet and Concepts International, will introduce several new products crafted of New Zealand wool at the 2014 winter markets.

Its rug division, Concepts International, will be showing at the Atlanta Rug Market in showroom 3-D-18 on the third floor of Building 1 of the Merchandise Mart. New rug designs will include Moroccan styles, which are so popular today.

Prestige will be featuring both rugs and broadloom in its newly designed Surfaces exhibit space S-6325 in Las Vegas. It has several new woven products including Highline, a contemporary new woven wilton.

Mantra and Bomat are two exciting new collections in handwoven and hand-loomed construction from Prestige.

Suggested retail prices are not available.

800-223-1224 / www.prestigemills.com

Prestige Mills’ Highline in Sky Blue and Brown Arizona is a maze of style in longlasting New Zealand wool.

Stanton Carpet—(Surfaces Booth S-6536)
Stanton Carpet, one of the industry-leading suppliers of decorative, high-quality branded carpet and custom rugs, will reveal a fresh and fashionable collection of stunning new broadloom at Surfaces 2014 in Las Vegas.

With well over 100 new products, Stanton delivers beauty, durability, functionality and luxury to the market with a fabulous line up of wire wiltons, cut pile woven wool patterns, textured wool, shags, sisals and tufted nylon patterns in impressive designs and exciting new hues.

New product highlights from Stanton include:

Stanton Sisal Collection: This year Stanton introduces an exciting collection of stunning sisal looks. Amara is a textured hand-loomed hemp in six hues that brings the market a unique and beautiful offering. Cotiza, Zamora and Miranda feature all wool patterns in a lush woven construction with subtle jute accents making for the perfect alternative to real sisal in the original fiber itself—WOOL! Cotiza is a more classical contemporary look with soft and earthy colors. Miranda boasts an eclectic feel with a highly tailored appearance. Zamora rounds out the threesome with a timeless and tasteful diamond-shaped pattern, all wool and marvelous. These new styles can be used in residential and even light commercial settings.

Elements Collection: The Elements Collection is the ideal choice to create a high-end look. LaPaz is a cool and contemporary textured flat weave in a wool blend with a fantastic balance of color and striation. Santiago has an amazing texture amid stylish colors in a durable wool blend, a must for today’s active lifestyles.

Wool Studio Collection: The latest newcomers in the Wool Studio Collection include Rydell and Fabian. Rydell is crafted from wool and viscose and sports a level and linear aesthetic that adds sophistication and elegance to any room. Fabian is another winner, fashioned in tonal tight level loops. It sports a distinguished look constructed of all wool.

Pacific Heights Collection: Dalton brings décors to new heights of high style and class. This wire Wilton high-low loop has stunning colors and a transitional styled diamond-shaped pattern constructed of 80% wool and 20% nylon.

Avant Garde Collection: Stanton’s popular collection of lush and edgy shags introduces a new fantastic shag to the market. Shaggy Majestic lives up to its name, sporting a thick and lustrous two-tone all polyester style in a decorative and durable hand-loomed weave.

Suggested retail prices are not available.

706-624-9385 / www.stantoncarpet.com

Fabian from Stanton’s Wool Studio Collection is a tonal winner, crafted of soft Wools of New Zealand Brand wool.

White Oak Custom Carpet—(Surfaces Booth S-6341)
White Oak Custom Carpet is debuting a large-scale, non-repeating 20' x 20' design at Surfaces 2014. This custom “vortex” design showcases White Oak’s precision tufting techniques of multi-pile height dimensions and Tamed End technology translating into a three-dimensional carpet. White Oak proudly uses LaneveÔ yarn exclusively, the premium brand from Wools of New Zealand. When both cut and loop of the LaneveÔ yarns are combined with the White Oak tufting techniques, a layered effect evolves, which is not easy to achieve in this medium of art.

316-866-2281 / www.whiteoakcarpet.com

White Oak Custom Carpet uses LaneveÔ, the premium brand from Wools of New Zealand, in its new “vortex” design.

Wools of New Zealand
PO Box 669273
Marietta, GA 30066
770-977-1440
www.woolsnz.com




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