Article Number: 8738
Quick-Step's Designer Partner To Be Featured Prominently At Surfaces 2014
Dallas – January 22, 2014 – Quick-Step celebrity designer partner and style expert will be in attendance at Surfaces 2014 and featured prominently in the Quick-Step booth. Valencich will be on-hand in the Quick-Step booth meeting with distributors, retailers, and the media. Quick-Step’s booth this year will include several vignettes designed by Valencich, showcasing her unique, contemporary-glam design style and demonstrating how Quick-Step floors bring not only durability, but beauty to a room’s design. Each year, many of the elements in Quick-Step’s comprehensive merchandising program feature Erinn and her design advice for consumers. Several of these merchandising elements such as point-of-sale-materials, product displays, take with printed pieces, web initiatives, and social media, will be featured in Quick-Step’s booth.
“Our 2014 Quick-Step booth is designed to showcase new products and engagingly present their accompanying selling stories — and Erinn’s design messages for consumers, woven throughout our marketing materials, are an important part of these selling stories and our overall effective merchandising program,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company.
“After visiting the Quick-Step booth, we want our distributors and retailers to feel equipped to engage in conversations back home with their own customers about the exciting new Quick-Step products and selling stories. Erinn’s endorsement of Quick-Step assists our retailers’ in their conversations with customers as many consumers are highly influenced by the endorsement of an ‘expert’ when considering the purchase of a product or service.”
Quick-Step’s new products and merchandising will be featured prominently during Surfaces 2014 in the Quick-Step booth #S6549, on the Surfaces show floor at the Mandalay Bay Convention Center in Las Vegas, January 28th through 30th. Valencich will be on-hand in the Quick-Step booth during the first two days of the show.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete on NBC’s bold new one-hour reality competition series “American Dream Builders”, hosted by renowned designer Nate Berkus. The show premiere is Sunday, March 23 at 8pm ET on NBC. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on quickstepstyle.com.
“Our 2014 Quick-Step booth is designed to showcase new products and engagingly present their accompanying selling stories — and Erinn’s design messages for consumers, woven throughout our marketing materials, are an important part of these selling stories and our overall effective merchandising program,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company.
“After visiting the Quick-Step booth, we want our distributors and retailers to feel equipped to engage in conversations back home with their own customers about the exciting new Quick-Step products and selling stories. Erinn’s endorsement of Quick-Step assists our retailers’ in their conversations with customers as many consumers are highly influenced by the endorsement of an ‘expert’ when considering the purchase of a product or service.”
Quick-Step’s new products and merchandising will be featured prominently during Surfaces 2014 in the Quick-Step booth #S6549, on the Surfaces show floor at the Mandalay Bay Convention Center in Las Vegas, January 28th through 30th. Valencich will be on-hand in the Quick-Step booth during the first two days of the show.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete on NBC’s bold new one-hour reality competition series “American Dream Builders”, hosted by renowned designer Nate Berkus. The show premiere is Sunday, March 23 at 8pm ET on NBC. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on quickstepstyle.com.
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