Article Number: 8753
Quick-Step's Designer Partner Continues To Be Brand Differentiator
Dallas – January 24, 2014 – Quick-Step’s partnership with celebrity designer and style expert Erinn Valencich continues to be an advantageous brand differentiator. The partnership is unique in the laminate flooring market and continues to serve as an effective communication tool between Quick-Step and the end consumer, leading consumers through the selection process and validating their ultimate decision to purchase Quick-Step flooring.
“This designer partnership is just another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with Quick-Step product,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Throughout the years, Valencich has been woven throughout the Quick-Step merchandising program providing design insight and helpful hints to assist consumers during their selection process. Each year, she also selects some of her favorite Quick-Step products to recommend as “Designer’s Choice” products. Erinn has continually been featured in Quick-Step point-of-sale materials, product displays, catalogs, take-with pieces, web initiatives, social media, advertising, and media relations. Each year, she has also conducted design events in Quick-Step retail partners’ showrooms. In addition, she has assisted Quick-Step in development of future new programs.
“Quick-Step’s effective partnership with a celebrity designer / style expert is just one more way in which the brand equips its retailers for success by taking a superior product line and wrapping it in an effective, comprehensive merchandising program — helping retailers increase their sales of Quick-Step products,” added Thorn-Brooks.
Quick-Step’s new products, merchandising, and digital marketing will be featured prominently during Surfaces 2014 in the Quick-Step booth #S6549, on the Surfaces show floor at the Mandalay Bay Convention Center in Las Vegas, January 28th through 30th. Valencich will be on-hand in the Quick-Step booth during the first two days of the show.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete on NBC’s bold new one-hour reality competition series “American Dream Builders”, hosted by renowned designer Nate Berkus. The show premiere is Sunday, March 23 at 8pm ET on NBC. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on quickstepstyle.com.
“This designer partnership is just another facet of the comprehensive Quick-Step merchandising program already supporting Quick-Step retailers and equipping them for success with Quick-Step product,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Having a designer attached to the brand is just another point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Throughout the years, Valencich has been woven throughout the Quick-Step merchandising program providing design insight and helpful hints to assist consumers during their selection process. Each year, she also selects some of her favorite Quick-Step products to recommend as “Designer’s Choice” products. Erinn has continually been featured in Quick-Step point-of-sale materials, product displays, catalogs, take-with pieces, web initiatives, social media, advertising, and media relations. Each year, she has also conducted design events in Quick-Step retail partners’ showrooms. In addition, she has assisted Quick-Step in development of future new programs.
“Quick-Step’s effective partnership with a celebrity designer / style expert is just one more way in which the brand equips its retailers for success by taking a superior product line and wrapping it in an effective, comprehensive merchandising program — helping retailers increase their sales of Quick-Step products,” added Thorn-Brooks.
Quick-Step’s new products, merchandising, and digital marketing will be featured prominently during Surfaces 2014 in the Quick-Step booth #S6549, on the Surfaces show floor at the Mandalay Bay Convention Center in Las Vegas, January 28th through 30th. Valencich will be on-hand in the Quick-Step booth during the first two days of the show.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. To find the nearest Quick-Step dealer or for additional information, visit quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete on NBC’s bold new one-hour reality competition series “American Dream Builders”, hosted by renowned designer Nate Berkus. The show premiere is Sunday, March 23 at 8pm ET on NBC. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on quickstepstyle.com.
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