Article Number: 8766
Mohawk Flooring Partners with HomeAdvisor
CALHOUN, Ga. February 6, 2014— Mohawk Flooring is pleased to announce a new partnership with HomeAdvisor, a leading website and mobile app provider offering resources for home repair, maintenance and improvement projects. Through this partnership, Mohawk’s Aligned retail partners are eligible for special promotions and quarterly rebate credit on service professional products.

Mohawk’s Aligned retailers will have access to HomeAdvisor’s digital marketing products, including a mobile app, website, an online profile listing and the HomeAdvisor Seal of Approval. The Seal of Approval is given to contractors who pass HomeAdvisor’s background check and become part of HomeAdvisor’s network of service professionals. Millions of homeowners use HomeAdvisor’s network to find a reputable service professional for their home projects.

“This partnership provides Mohawk’s Aligned retailers access to our continuously expanding product suite,” said HomeAdvisor CEO Chris Terrill. “Our proven success in online marketing will help these professionals increase their success by growing their online reach.”

Mohawk is pleased to be able to add HomeAdvisor to its collection of Aligned retail services. “HomeAdvisor is a technology leader in the home space. Connecting our customers to this service continues to differentiate Aligned retailers in their respective marketplaces and adds value to the overall consumer experience,” said Mike Zoellner, VP Marketing Services for Mohawk. “As a HomeAdvisor partner, Mohawk Aligned retailers will be able to leverage HomeAdvisor’s network of more than 25 million homeowners.”

For more information on HomeAdvisor and its services, visit HomeAdvisor.com or MohawkToday.com. Home improvement tips are available by following @HomeAdvisor on Twitter and by subscribing to the YouTube channel.

About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.

About HomeAdvisor
HomeAdvisor is a leading website and mobile app provider offering resources for home repair and improvement projects. HomeAdvisor’s patented ProFinder technology matches homeowner projects to the nation’s largest network of over 80,000 pre-screened, customer-reviewed home improvement professionals. Homeowners can make informed home project decisions using resources including: Pro Reviews, featuring reviews from homeowners who have actually been connected with the service professionals they review; Cost Guide, providing average costs for projects coast-to-coast; Home911, offering dedicated 24/7 emergency home repair support; DesignMine, providing inspiration and collaboration for remodeling projects; as well as robust home trips and project planning tools. Access to all of the site’s features is free for homeowners, with no membership or fees required. HomeAdvisor is based in Golden, CO, and is an operating business of IAC (NASDAQ: IACI).




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