Article Number: 8810
CUSTOM Introduces Specialty Trowel for LFT Mortars
SEAL BEACH, Calif. – March 12, 2014 – Custom® Building Products (www.custombuildingproducts.com/), the leading provider of tile and stone installation systems, introduces its SuperiorBilt® Platinum Notch Trowel, a specially designed trowel that is engineered to provide better contact when applying mortars used underneath large format tile (LFT).

Part of CUSTOM’s SuperiorBilt tool line, the new trowel is designed with a patented notch pattern that delivers up to 50-percent improved mortar coverage over regular square-notch trowels. The trowel’s teeth are set at varying heights to create ridges that collapse evenly and ensure fuller coverage of the mortar underneath large format tile. The trowels are available in three sizes and also feature CUSTOM’s SoftGrip™ handle that helps reduce fatigue.

“Obtaining full coverage is very important to the success of any tile installation in order to avoid hollow spots and ensure adequate bonding of the tile,” said Tony Pasquarelli, marketing services manager for Custom Building Products. “With different sizes to accommodate different applications, these trowels make it easier than ever to achieve successful large format tile installations.”

About Custom Building Products
Celebrating its 50th Anniversary in 2014, Seal Beach, Calif.-based Custom Building Products is North America’s leader in flooring preparation products and tile and stone installation systems for residential and commercial projects. The company’s product brands, including WonderBoard® Lite backerboards, RedGard® waterproofing membrane, SimpleMat® tile setting mat, Fusion Pro™, Prism®, CEG ™ and Polyblend® grouts, a comprehensive line of lightweight mortars, TileLab® and Aqua Mix® maintenance products, and SuperiorBilt® tools, are considered among the most popular and most trusted by industry professionals. Custom Building Products continually raises standards for the flooring, tile and stone industry through its commitment to provide performance-driven installation systems and support.

For more information on CUSTOM’s quality tile, stone and flooring installation products and comprehensive resources including product and warranty information, installation specifications and technical support, please visit www.custombuildingproducts.com or call (800) 272-8786.




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