Article Number: 8814
Carlisle Introduces New Price Point With Sawyers Reserve Collection
Stoddard, N.H., March 18, 2014 – Today Carlisle Wide Plank Floors, the epic wide plank floor company, announced the launch of Sawyers Reserve, the brand’s first ever wood flooring collection with retail pricing starting at $8.99 per square foot. Featuring white oak hardwood flooring in six distinct colors, Sawyers Reserve is now available for convenient purchase online at store.wideplankflooring.com and at Carlisle’s North American showrooms with a significantly shorter lead-time than Carlisle’s custom wide plank flooring options. A 10% discount will also be offered to members of the trade.
“Sawyers Reserve is made by Carlisle with the same eye for quality, beauty, and craftsmanship that our brand is known for,” said Dean Marcarelli, Vice President and CMO of Carlisle Wide Plank Floors. “With a new price point, we’re bringing the Carlisle brand name and aesthetic to a much broader audience, and like all of Carlisle’s luxury products, the collection is made in the USA.”
Sawyers Reserve features heritage grade white oak in six hues ranging from the light gray “Key Biscayne” and neutral “Champagne” to the almost black “Seclusion.” Available in random widths of 4-6”, each product in the collection is prefinished with Sawyers Reserve Classic Coat Finishing System in a Clear Extra Matte to enhance the wood’s natural variation and character. With solid construction, Sawyers Reserve products are suitable for installation over radiant heat, concrete, or plywood.
“Sawyers Reserve provides a line of prefinished products that are unmistakably Carlisle, and with a versatility in color to compliment a wide range of interior styles,” said Chris Sy, Vice President of Contractor Sales and Development. “We think builders, contractors, and other trade partners are going to be excited by this new price point and by the quality of this product introduction.”
To find more information about Sawyers Reserve or Carlisle’s luxury flooring collections, visit www.wideplankflooring.com.
About Carlisle Wide Plank Floors
Carlisle Wide Plank Floors is the epic wide plank floor company. We bring iconic interiors to life by creating the widest, longest center-cut plank floors available in the world. Our clients want a custom floor that makes a statement, and our SlowCraft™ approach creates a visually arresting floor that is unmistakably Carlisle. Headquartered in Stoddard, New Hampshire, Carlisle also has showrooms in Chicago, Minneapolis, New York, Washington DC, Boston, and Toronto. For further information, visit www.wideplankflooring.com.
“Sawyers Reserve is made by Carlisle with the same eye for quality, beauty, and craftsmanship that our brand is known for,” said Dean Marcarelli, Vice President and CMO of Carlisle Wide Plank Floors. “With a new price point, we’re bringing the Carlisle brand name and aesthetic to a much broader audience, and like all of Carlisle’s luxury products, the collection is made in the USA.”
Sawyers Reserve features heritage grade white oak in six hues ranging from the light gray “Key Biscayne” and neutral “Champagne” to the almost black “Seclusion.” Available in random widths of 4-6”, each product in the collection is prefinished with Sawyers Reserve Classic Coat Finishing System in a Clear Extra Matte to enhance the wood’s natural variation and character. With solid construction, Sawyers Reserve products are suitable for installation over radiant heat, concrete, or plywood.
“Sawyers Reserve provides a line of prefinished products that are unmistakably Carlisle, and with a versatility in color to compliment a wide range of interior styles,” said Chris Sy, Vice President of Contractor Sales and Development. “We think builders, contractors, and other trade partners are going to be excited by this new price point and by the quality of this product introduction.”
To find more information about Sawyers Reserve or Carlisle’s luxury flooring collections, visit www.wideplankflooring.com.
About Carlisle Wide Plank Floors
Carlisle Wide Plank Floors is the epic wide plank floor company. We bring iconic interiors to life by creating the widest, longest center-cut plank floors available in the world. Our clients want a custom floor that makes a statement, and our SlowCraft™ approach creates a visually arresting floor that is unmistakably Carlisle. Headquartered in Stoddard, New Hampshire, Carlisle also has showrooms in Chicago, Minneapolis, New York, Washington DC, Boston, and Toronto. For further information, visit www.wideplankflooring.com.
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