Article Number: 8956
Quick-Step featured on Oprah's "Home Made Simple"
Dallas, TX – July 28, 2014 –Quick-Step the style, design, and innovation leader in laminate flooring was recently featured in a “living room transformation” episode of Oprah’s Home Made Simple television series.
Each Saturday morning on the Oprah Winfrey Network (OWN), the Home Made Simple experts meet a couple who find themselves stuck in their quest of making over a room. The show’s room refresh experts guide the couple through surprisingly simple do-it-yourself projects to complete their room transformation.
Quick-Step’s Malted Tawny Oak from the top-selling Reclaimé Collection was selected by the show’s interior designers for use in a Los Angeles living room transformation.
“The show’s designers were starting with a room that was not very stylish and felt dated,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick- Step’s parent company). “The designers’ goal was to add style and design to the room by making just a few key changes. Changes that would be within both the budget and DIY skill level of a typical homeowner.”
“The two biggest key changes were new wall color and new flooring,” said Thorn-Brooks. “They replaced the old flooring with our Reclaimé Collection’s Malted Tawny Oak, adding a softness and artistry to the room. The floor was complemented with a very nice shade of grey on the walls and white trim. These changes alone substantially moved the room toward achieving the stylish, contemporary look the designers were going for.”
The Room’s New Quick-Step Floor
“Reclaimé’s Malted Tawny Oak Planks offer the same visuals and charm of a hardwood floor constructed from reclaimed, vintage wood,” said Thorn-Brooks. “Like all Reclaimé decors, this product is both versatile and beautiful. It’s a light Oak look that features a ‘skip-sawn’ textured surface, reminiscent of wood in a bygone era.”
The skip sawn visual and texture of each plank include kerf marks that accurately mimic the saw marks caused by the starts and stops of a cutting blade — nostalgic hallmarks of a time when planks were cut by hand, before modern mills. Reclaimé’s oversized, extra-long planks deliver unmatched realism and expansive style in a room.
“The designers were very taken with this romantic hardwood design,” added Thorn-Brooks. “They absolutely loved it! It added the softness and the style they were looking for.”
Home Made Simple & Quick-Step = Doable & Affordable
An important premise of the show is that the designers purposely use products and make changes that are both affordable for consumers and also easy to achieve.
This made Quick-Step a perfect fit for the designers’ plans. The level of realism and sophisticated design in Quick-Step’s Reclaimé Collection brings the look and feel of a reclaimed hardwood floor into a home, at a price that fits into most decorating budgets.
Quick-Step floors are also easy to install, because they feature the patented Uniclic glueless installation locking system. Uniclic is the most widely-used locking system in the world and also the very best locking technology on the market. Installation is fast and easy for professional installers and is within the skill level of most homeowners.
“As seen in the show, a new Quick-Step living room floor can literally be installed in one day, but enjoyed for years to come,” added Thorn-Brooks.
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Valencich, and http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
Each Saturday morning on the Oprah Winfrey Network (OWN), the Home Made Simple experts meet a couple who find themselves stuck in their quest of making over a room. The show’s room refresh experts guide the couple through surprisingly simple do-it-yourself projects to complete their room transformation.
Quick-Step’s Malted Tawny Oak from the top-selling Reclaimé Collection was selected by the show’s interior designers for use in a Los Angeles living room transformation.
“The show’s designers were starting with a room that was not very stylish and felt dated,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick- Step’s parent company). “The designers’ goal was to add style and design to the room by making just a few key changes. Changes that would be within both the budget and DIY skill level of a typical homeowner.”
“The two biggest key changes were new wall color and new flooring,” said Thorn-Brooks. “They replaced the old flooring with our Reclaimé Collection’s Malted Tawny Oak, adding a softness and artistry to the room. The floor was complemented with a very nice shade of grey on the walls and white trim. These changes alone substantially moved the room toward achieving the stylish, contemporary look the designers were going for.”
The Room’s New Quick-Step Floor
“Reclaimé’s Malted Tawny Oak Planks offer the same visuals and charm of a hardwood floor constructed from reclaimed, vintage wood,” said Thorn-Brooks. “Like all Reclaimé decors, this product is both versatile and beautiful. It’s a light Oak look that features a ‘skip-sawn’ textured surface, reminiscent of wood in a bygone era.”
The skip sawn visual and texture of each plank include kerf marks that accurately mimic the saw marks caused by the starts and stops of a cutting blade — nostalgic hallmarks of a time when planks were cut by hand, before modern mills. Reclaimé’s oversized, extra-long planks deliver unmatched realism and expansive style in a room.
“The designers were very taken with this romantic hardwood design,” added Thorn-Brooks. “They absolutely loved it! It added the softness and the style they were looking for.”
Home Made Simple & Quick-Step = Doable & Affordable
An important premise of the show is that the designers purposely use products and make changes that are both affordable for consumers and also easy to achieve.
This made Quick-Step a perfect fit for the designers’ plans. The level of realism and sophisticated design in Quick-Step’s Reclaimé Collection brings the look and feel of a reclaimed hardwood floor into a home, at a price that fits into most decorating budgets.
Quick-Step floors are also easy to install, because they feature the patented Uniclic glueless installation locking system. Uniclic is the most widely-used locking system in the world and also the very best locking technology on the market. Installation is fast and easy for professional installers and is within the skill level of most homeowners.
“As seen in the show, a new Quick-Step living room floor can literally be installed in one day, but enjoyed for years to come,” added Thorn-Brooks.
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Valencich, and http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
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