Article Number: 8958
Mohawk and Atlanta Habitat Celebrate Five Years of Partnership and 150th Build
Calhoun, Ga. July 29, 2014— On August 2, 2014, Mohawk Flooring and Atlanta Habitat for Humanity will celebrate the fifth year of their mutual ongoing commitment to affordable housing in Atlanta with the installation of flooring in Mohawk’s 150th Habitat house.
Mohawk began its partnership with the nonprofit in 2009 when a Mohawk retailer— who continues to help Habitat with its installations—reached out to Mohawk for assistance with an Atlanta Habitat project. Mohawk donated carpet and pad for several homes that first year, and the retailer’s request ultimately led to the current relationship between the two organizations. Today, Mohawk provides carpet, padding and resilient products for the many homes Habitat builds or refurbishes annually.
Mohawk’s involvement with Habitat is multi-faceted. Mohawk Group, the commercial division of the company, contributed all the carpet used throughout Habitat Atlanta’s new headquarters this year. Additionally, Mohawk employees have participated in numerous Atlanta Habitat projects, including the Lofton family home—Mohawk’s 150th. Finally, at the owners’ closing, Mohawk Home presents new Habitat homeowners with “Welcome Home” kits containing bath and floor mats.
“Our commitment to Habitat and actively helping our local communities permeates our entire organization,” said Michel Vermette, senior vice president of commercial and international for Mohawk. “Our corporate contributions meet specific Habitat material needs, and our employees donate their time and labor in other areas where assistance is needed. In fact, Habitat projects serve as excellent team-building events for our business.”
“People at all levels of the company connect with Habitat, share its vision and support its mission,” adds Tom Lape, president of Mohawk residential. “For years, our employees from both Mohawk commercial and residential divisions have arrived at work sites ready to help with anything from building and raising the walls to landscaping. They consistently participate wherever and however they can to make every project a success.”
Because Atlanta Habitat homes are designed to be affordable, well-built and environmentally friendly, Mohawk furnishes them with EverStrand carpet containing up to 100 percent recycled content. In addition to its affordability and green advantages, EverStrand is inherently stain-free and easy to clean, giving homeowners the perfect balance of value, beauty and sustainability.
“We feel that Mohawk’s core strengths—developing and using the right products to make homes more beautiful, comfortable and livable—naturally tie in with Atlanta Habitat’s goal of building quality affordable housing for local families and promoting successful home ownership,” Vermette said. “Aligning our values and philanthropic initiatives with those of neighboring groups maximizes our effectiveness in our community and we look forward to continuing our partnership with Habitat to better the areas in which we all live and work.”
Image Caption: Mohawk Group, Mohawk Flooring and Mohawk Home employees recently spent the day working on a new home for an Atlanta area resident. Mohawk employees have been active participants in Atlanta Habitat for Humanity projects for years.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
Mohawk began its partnership with the nonprofit in 2009 when a Mohawk retailer— who continues to help Habitat with its installations—reached out to Mohawk for assistance with an Atlanta Habitat project. Mohawk donated carpet and pad for several homes that first year, and the retailer’s request ultimately led to the current relationship between the two organizations. Today, Mohawk provides carpet, padding and resilient products for the many homes Habitat builds or refurbishes annually.
Mohawk’s involvement with Habitat is multi-faceted. Mohawk Group, the commercial division of the company, contributed all the carpet used throughout Habitat Atlanta’s new headquarters this year. Additionally, Mohawk employees have participated in numerous Atlanta Habitat projects, including the Lofton family home—Mohawk’s 150th. Finally, at the owners’ closing, Mohawk Home presents new Habitat homeowners with “Welcome Home” kits containing bath and floor mats.
“Our commitment to Habitat and actively helping our local communities permeates our entire organization,” said Michel Vermette, senior vice president of commercial and international for Mohawk. “Our corporate contributions meet specific Habitat material needs, and our employees donate their time and labor in other areas where assistance is needed. In fact, Habitat projects serve as excellent team-building events for our business.”
“People at all levels of the company connect with Habitat, share its vision and support its mission,” adds Tom Lape, president of Mohawk residential. “For years, our employees from both Mohawk commercial and residential divisions have arrived at work sites ready to help with anything from building and raising the walls to landscaping. They consistently participate wherever and however they can to make every project a success.”
Because Atlanta Habitat homes are designed to be affordable, well-built and environmentally friendly, Mohawk furnishes them with EverStrand carpet containing up to 100 percent recycled content. In addition to its affordability and green advantages, EverStrand is inherently stain-free and easy to clean, giving homeowners the perfect balance of value, beauty and sustainability.
“We feel that Mohawk’s core strengths—developing and using the right products to make homes more beautiful, comfortable and livable—naturally tie in with Atlanta Habitat’s goal of building quality affordable housing for local families and promoting successful home ownership,” Vermette said. “Aligning our values and philanthropic initiatives with those of neighboring groups maximizes our effectiveness in our community and we look forward to continuing our partnership with Habitat to better the areas in which we all live and work.”
Image Caption: Mohawk Group, Mohawk Flooring and Mohawk Home employees recently spent the day working on a new home for an Atlanta area resident. Mohawk employees have been active participants in Atlanta Habitat for Humanity projects for years.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
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