Article Number: 8960
Quick-Step Launches Revolutionary New Digital Shopping Tool - "Style My Floor"
Dallas, TX – July 30, 2014 – Quick-Step, the style, design, and innovation leader in laminate flooring has successfully developed and launched a revolutionary new digital shopping tool for consumers — “Style My Floor”.
“Our new Style My Floor is the best visualization tool in the flooring industry today,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Research shows that consumers conduct extensive research online before ever entering a flooring store. Because of this, Style My Floor is one more powerful way in which our brand supports the in-store sales efforts of our Quick-Step retailer partners. Our new Style My Floor digital shopping tool should definitely increase sales of Quick-Step!”
What Is Style My Floor?
Style My Floor is a free digital application for use on hand-held iphones, ipads, and androids. The Style My Floor app lets consumers realistically see on their hand-held device, in real time, what a particular Quick-Step floor would look like installed in any specific room of their home. Using augmented reality technology, Style My Floor displays a virtual Quick-Step floor over the room’s existing floor when viewed on the device’s screen. This allows the consumer to accurately envision what their room will look like with the new Quick-Step floor, before making a purchase.
How Does It Work?
“In the same way that a consumer holds up her ipad to take a picture of her living room, Style My Floor allows her to view the room on the ipad screen — but instead of her current carpet, her eyes will see the Quick-Step floor of her choice as the actual floor of that real living room,” said Thorn-Brooks. “With simply the stroke of a key, she can try out as many different Quick-Step floors as she wants to — in real time. Quick-Step’s entire line can be viewed with Style My Floor. Selecting the right floor has never been easier!”
Enabling a 360-degree view, the Style My Floor app shows exceptional details of each Quick-Step product. In addition, users can take photos, share images, find a flooring retailer, and order up to 5 real product samples of Quick-Step flooring free through the app. All with the simple stroke of a key on a handheld iphone, ipad, or android in the relaxed comfort of the consumer’s home.
Style My Floor compatible devices include: Apple (iPhone 5, 5S, 5c / iPad Air / iPad 3) and Android (4.0 or above for optimal experience).
Quick-Step’s Competitive Edge
“Quick-Step is not only implementing this revolutionary app, but our brand actually developed it,” said Thorn-Brooks. “By creating our own proprietary visualization tool, we are able to provide users with a superior visual experience that meets our high standards for visual accuracy, robust functionality, and ease of use during the flooring selection process. The resulting Quick-Step Style My Floor app is everything we hoped for and more. Consumers will love it!”
“Only the most artistic among us could ever accurately visualize in our minds exactly what different flooring choices might look like when installed in a particular room of our home,” added Thorn-Brooks. “Style My Floor essentially puts an entire collection of Quick-Step flooring product ‘samples’ into the consumer’s hands at home, and then gives the added bonus of letting the shopper see exactly what the new floor would look like installed in any specific room of their home. Style My Floor takes away the guess work usually involved in the process of selecting a new floor!”
Experience Style My Floor
For more information or to personally experience Quick-Step’s new Style My Floor free app, go to https://us.quick-step.com/StyleMyFloor/?
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, and http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
“Our new Style My Floor is the best visualization tool in the flooring industry today,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Research shows that consumers conduct extensive research online before ever entering a flooring store. Because of this, Style My Floor is one more powerful way in which our brand supports the in-store sales efforts of our Quick-Step retailer partners. Our new Style My Floor digital shopping tool should definitely increase sales of Quick-Step!”
What Is Style My Floor?
Style My Floor is a free digital application for use on hand-held iphones, ipads, and androids. The Style My Floor app lets consumers realistically see on their hand-held device, in real time, what a particular Quick-Step floor would look like installed in any specific room of their home. Using augmented reality technology, Style My Floor displays a virtual Quick-Step floor over the room’s existing floor when viewed on the device’s screen. This allows the consumer to accurately envision what their room will look like with the new Quick-Step floor, before making a purchase.
How Does It Work?
“In the same way that a consumer holds up her ipad to take a picture of her living room, Style My Floor allows her to view the room on the ipad screen — but instead of her current carpet, her eyes will see the Quick-Step floor of her choice as the actual floor of that real living room,” said Thorn-Brooks. “With simply the stroke of a key, she can try out as many different Quick-Step floors as she wants to — in real time. Quick-Step’s entire line can be viewed with Style My Floor. Selecting the right floor has never been easier!”
Enabling a 360-degree view, the Style My Floor app shows exceptional details of each Quick-Step product. In addition, users can take photos, share images, find a flooring retailer, and order up to 5 real product samples of Quick-Step flooring free through the app. All with the simple stroke of a key on a handheld iphone, ipad, or android in the relaxed comfort of the consumer’s home.
Style My Floor compatible devices include: Apple (iPhone 5, 5S, 5c / iPad Air / iPad 3) and Android (4.0 or above for optimal experience).
Quick-Step’s Competitive Edge
“Quick-Step is not only implementing this revolutionary app, but our brand actually developed it,” said Thorn-Brooks. “By creating our own proprietary visualization tool, we are able to provide users with a superior visual experience that meets our high standards for visual accuracy, robust functionality, and ease of use during the flooring selection process. The resulting Quick-Step Style My Floor app is everything we hoped for and more. Consumers will love it!”
“Only the most artistic among us could ever accurately visualize in our minds exactly what different flooring choices might look like when installed in a particular room of our home,” added Thorn-Brooks. “Style My Floor essentially puts an entire collection of Quick-Step flooring product ‘samples’ into the consumer’s hands at home, and then gives the added bonus of letting the shopper see exactly what the new floor would look like installed in any specific room of their home. Style My Floor takes away the guess work usually involved in the process of selecting a new floor!”
Experience Style My Floor
For more information or to personally experience Quick-Step’s new Style My Floor free app, go to https://us.quick-step.com/StyleMyFloor/?
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, and http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
 |
Web Design
Saturday, April 20, 2024
Flooring Website Design
Building Flooring Websites since 1996Zip2Biz is a perfect match for non-techies flooring retailers planning to launch their own websites, as well as for flooring dealers whose current website design is difficult to maintain, costing them too much money, or they would rather be selling flooring than dealing with a website?
learn More