Article Number: 8980
Quick-Step Connects With Thousands Through Effective Social Media
Dallas, TX – September 8, 2014 – Quick-Step the style, design, and innovation leader in laminate flooring is making successful connections with thousands of consumers through the social media arm of the brand’s robust digital marketing program.
“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Innovative brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s an economical marketing tool also.”
Social Media Goal
As part of its comprehensive digital marketing program, Quick-Step uses social media to increase overall brand awareness, reach a large number of consumers with a specific message in a timely manner, and motivate consumers to positively respond to a call-to-action. An additional and very important benefit is that social media taps into many consumers’ need for validation. A large number of consumers are highly influenced by the endorsement of an “expert”, such as Quick-Step’s celebrity designer Erinn Valencich who is prominently featured in its social media endeavors, when considering the purchase of a product or service. Also, many people want to canvass the opinions and approval of their own family and friends when considering a major purchase, such as the addition of flooring to their home.
Facebook & Twitter
Creating buzz around a brand and solidifying the brand’s unique identity are two important things that Quick-Step is effectively achieving through social media. Two of the key social media vehicles Quick-Step employs are Facebook and Twitter. Facebook is the most popular social media forum in society. Twitter is also a well-known social media channel regularly monitored by many consumers.
One look at Quick-Step’s Facebook page and the viewer knows the brand is all about style, design, and living life beautifully! Available are photos and information on a wide range of Quick-Step ideas, design tips, and products.
Quick-Step also gets creative with their use of Facebook to most effectively engage consumers. The brand’s creative uses of this particular social media forum include conducting contests on Facebook, promoting and driving traffic to Quick-Step retail and interior design events, and sharing professional instruction from Quick-Step’s celebrity designer partner. Harnessing the power of Facebook communication is virtually unlimited for an innovative brand like Quick-Step!
Pinterest & Houzz
Via Pinterest and Houzz, consumers will find inspiration through Quick-Step’s stunning photography. Decorating ideas abound for living rooms, dining rooms, bedrooms, and hallways to name a few. Lots of colors, textures, designs, and ideas to inspire decorating anything from a mountain cabin to a little girl’s room to a couple’s first home – all for the ultimate purpose of increasing the brand’s “Style & Design” identity and piquing consumers’ interest in Quick-Step.
YouTube
The brand’s social media reach extends to YouTube where consumers can find Quick-Step videos ranging from how to successfully install a floor to an inspiring collection of lessons on the latest in home design trends from Quick-Step’s celebrity designer partner.
Supporting Retailers’ Efforts
“Whether the particular forum is Facebook, Twitter, Pinterest, Houzz, or YouTube, all of our social media efforts come back to supporting one main goal – Helping our Quick-Step retailers make more money for their stores and their staff, by selling more Quick-Step product,” added Thorn-Brooks.
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s bold new one-hour reality competition series American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Innovative brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s an economical marketing tool also.”
Social Media Goal
As part of its comprehensive digital marketing program, Quick-Step uses social media to increase overall brand awareness, reach a large number of consumers with a specific message in a timely manner, and motivate consumers to positively respond to a call-to-action. An additional and very important benefit is that social media taps into many consumers’ need for validation. A large number of consumers are highly influenced by the endorsement of an “expert”, such as Quick-Step’s celebrity designer Erinn Valencich who is prominently featured in its social media endeavors, when considering the purchase of a product or service. Also, many people want to canvass the opinions and approval of their own family and friends when considering a major purchase, such as the addition of flooring to their home.
Facebook & Twitter
Creating buzz around a brand and solidifying the brand’s unique identity are two important things that Quick-Step is effectively achieving through social media. Two of the key social media vehicles Quick-Step employs are Facebook and Twitter. Facebook is the most popular social media forum in society. Twitter is also a well-known social media channel regularly monitored by many consumers.
One look at Quick-Step’s Facebook page and the viewer knows the brand is all about style, design, and living life beautifully! Available are photos and information on a wide range of Quick-Step ideas, design tips, and products.
Quick-Step also gets creative with their use of Facebook to most effectively engage consumers. The brand’s creative uses of this particular social media forum include conducting contests on Facebook, promoting and driving traffic to Quick-Step retail and interior design events, and sharing professional instruction from Quick-Step’s celebrity designer partner. Harnessing the power of Facebook communication is virtually unlimited for an innovative brand like Quick-Step!
Pinterest & Houzz
Via Pinterest and Houzz, consumers will find inspiration through Quick-Step’s stunning photography. Decorating ideas abound for living rooms, dining rooms, bedrooms, and hallways to name a few. Lots of colors, textures, designs, and ideas to inspire decorating anything from a mountain cabin to a little girl’s room to a couple’s first home – all for the ultimate purpose of increasing the brand’s “Style & Design” identity and piquing consumers’ interest in Quick-Step.
YouTube
The brand’s social media reach extends to YouTube where consumers can find Quick-Step videos ranging from how to successfully install a floor to an inspiring collection of lessons on the latest in home design trends from Quick-Step’s celebrity designer partner.
Supporting Retailers’ Efforts
“Whether the particular forum is Facebook, Twitter, Pinterest, Houzz, or YouTube, all of our social media efforts come back to supporting one main goal – Helping our Quick-Step retailers make more money for their stores and their staff, by selling more Quick-Step product,” added Thorn-Brooks.
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s bold new one-hour reality competition series American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
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