Article Number: 8997
Quick-Step's Online Catalog Effectively Reaches Consumers & Drives Traffic Into Retail Partner Stores
Dallas, TX – September 22, 2014 – Quick-Step, the style, design, and innovation leader in laminate flooring, is using the latest in digital technology to put a strong online catalog at consumers’ fingertips, making the process of shopping for a new Quick-Step floor even easier. This technology makes the online “user experience” smooth, impressive, and convenient, allowing a consumer to interact with Quick-Step’s product catalog virtually anywhere at any time.
Shopping In The Digital Age
“Overall, today’s consumers are relying on smartphones and tablets as a way to access the internet, inform themselves, and shop for products,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “We have chosen to use flipbook technology for our online catalog, so consumers can easily explore the wide variety of Quick-Step products using their iPads, iPhones, Androids, and the web. This particular technology also makes it easy for consumers to bookmark pages, search by keywords, print individual pages, and share information via social media channels.”
Assistance Through The Selection Process
“Although consumers have re-invented how they initially shop for everyday items (digitally now), their emotional need to have someone make the process of selecting a new floor unintimidating and easy has not changed,” said Thorn-Brooks. “Following the strategy of our comprehensive Quick-Step merchandising program, our online catalog is designed to make the process of selecting a new floor fun and easy, by ‘guiding’ the consumer through the selection process.”
“Everything about our online catalog, from the presence of a professional celebrity designer to the exact way in which information, photography, design tips, and selection advice are arranged on a page, is designed to make selecting a Quick-Step floor feel very manageable — and fun!”
Designer Presence Validates
For many years now, celebrity designer and style expert Erinn Valencich has been an exciting and familiar part of Quick-Step merchandising. Valencich’s presence in the digital catalog not only validates the product for consumers, but also serves as a very personal connection during communication of information and design advice.
As the brand’s online catalog guides the consumer through the process of selecting the right floor for their needs and personal design style, Valencich’s design advice and style instruction help make the shopping process fun and easy for the consumer, and lend a feeling of comfort and security to the consumer’s final decision on a particular Quick-Step product.
Supporting In-Store Efforts
“Because today’s consumers conduct extensive research online before ever entering a flooring store, our online catalog is one more way in which our brand supports the in- store sales efforts of our Quick-Step retailer partners,” said Thorn-Brooks. “Providing an easy and enjoyable experience with the Quick-Step product online helps drive the right kind of traffic into our retailers’ stores. Our ultimate goal is to set them up for success with our product and help them make more money by increasing their sales of Quick-Step.”
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenancefree, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s bold new one-hour reality competition series American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
Shopping In The Digital Age
“Overall, today’s consumers are relying on smartphones and tablets as a way to access the internet, inform themselves, and shop for products,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “We have chosen to use flipbook technology for our online catalog, so consumers can easily explore the wide variety of Quick-Step products using their iPads, iPhones, Androids, and the web. This particular technology also makes it easy for consumers to bookmark pages, search by keywords, print individual pages, and share information via social media channels.”
Assistance Through The Selection Process
“Although consumers have re-invented how they initially shop for everyday items (digitally now), their emotional need to have someone make the process of selecting a new floor unintimidating and easy has not changed,” said Thorn-Brooks. “Following the strategy of our comprehensive Quick-Step merchandising program, our online catalog is designed to make the process of selecting a new floor fun and easy, by ‘guiding’ the consumer through the selection process.”
“Everything about our online catalog, from the presence of a professional celebrity designer to the exact way in which information, photography, design tips, and selection advice are arranged on a page, is designed to make selecting a Quick-Step floor feel very manageable — and fun!”
Designer Presence Validates
For many years now, celebrity designer and style expert Erinn Valencich has been an exciting and familiar part of Quick-Step merchandising. Valencich’s presence in the digital catalog not only validates the product for consumers, but also serves as a very personal connection during communication of information and design advice.
As the brand’s online catalog guides the consumer through the process of selecting the right floor for their needs and personal design style, Valencich’s design advice and style instruction help make the shopping process fun and easy for the consumer, and lend a feeling of comfort and security to the consumer’s final decision on a particular Quick-Step product.
Supporting In-Store Efforts
“Because today’s consumers conduct extensive research online before ever entering a flooring store, our online catalog is one more way in which our brand supports the in- store sales efforts of our Quick-Step retailer partners,” said Thorn-Brooks. “Providing an easy and enjoyable experience with the Quick-Step product online helps drive the right kind of traffic into our retailers’ stores. Our ultimate goal is to set them up for success with our product and help them make more money by increasing their sales of Quick-Step.”
Visit www.us.quickstep.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Quickstep
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenancefree, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2013 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (4th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. For more information, visit: www.us.quickstep.com.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s bold new one-hour reality competition series American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
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