Article Number: 9004
Ariana, Creative Freedom for Those Who Like to Stand Out from theCrowd
Bologna, 26 September 2014 - Ariana continues to embrace a passion for detail, style and exclusive design, harnessing the contrasts between elements and raw materials to create ever more sophisticated solutions. The result is a free and creative design concept ideal for all kinds of architectural space.

FLUIDO expresses a unique mood linked to natural elements, reinterpreted with a focus on sensorial rather than material aspects. Presented for the first time at Cersaie 2014, this collection offers a unique vision of stone based on sinuous graphic designs, breaking down details and transferring them in an attenuated form to ceramic surfaces. This new line offers a journey through emotions and timeless style. It is open to many different stylistic influences and is easy to combine with other natural materials.

Ariana's research efforts combine a sensation of natural well-being with an exclusive, intense surface design ideal for all interiors, including the bathroom. Designer details complete this collection, which evokes the quality of master craftsmanship with harmony and sophistication.

FLUIDO
Inspired by the warm, welcoming appeal of stone-clad surfaces, FLUIDO reinterprets the unique details of stone and transfers them to ceramic surfaces in an attenuated, almost abstract form. The new Ariana collection conveys a natural mood with a focus on sensorial rather than material aspects. Stone is broken down and fragmented almost to the point of becoming grains of sand, the starting point for a new journey through emotions and timeless style. It is open to a range of stylistic influences and is easy to combine with other natural materials.

Ariana’s aesthetic and technological research combines the sensation of natural well-being with an exclusive, intense surface design. The collection is ideal for any interior including bathroom and wellness spaces, the places devoted to regeneration of the body and mind. The coloured-body rectified porcelain tile collection comes with two different surfaces: satin, smooth, non-reflecting; and honed with an elegant glossy effect.

FLUIDO is a collection produced in 5 colours – Luna, Sabbia, Bronzo, Titanio and Ardesia – and 60x60 cm, 40x80 cm and 20x80 cm sizes. The collection also features decorative accessories ideal for ever new and personal interpretations. The reflecting precious metal surfaces spark a new passion for decoration, exploiting contrasts between materials and evoking the quality of master craftsmanship.

FLUIDO explores the exclusive, sophisticated and contemporary qualities of ceramics, creating a new everyday aesthetic ideal for residential interiors but at the same time open to the creative design of public spaces.

Technical details
Product type: Coloured body porcelain tile
Rectified sizes: 40x80 cm, 20x80 cm, 60x60 cm and 30x30 cm mosaic
Surfaces: Natural and Honed
Colours: Luna, Sabbia, Bronzo, Titanio, Ardesia
Intended use: Interior floors and walls
Country of production: Italy

Ariana is also exhibiting PORTLAND 325, a collection inspired by the surfaces of the recent past based on material details of plastered walls in a disused factory. The unique vitality of the manual plasterwork blends harmoniously with the signs left by the passage of time. The ideal solution for floors and walls in residential and public spaces, it is also available in the revolutionary sizes 20x170 cm/40x170 cm created using Auto-Leveling technology for the utmost ease of installation.

PORTLAND 325
PORTLAND 325, developed in cooperation with the Cesena-based firm Archdesign, is named after the code for cement powder commonly used in the production of concrete. The entire collection produced by Ariana has a fresh and modern textural feel inspired by the surfaces of the recent past.

The design of the surface is based on photographs and digital scans of plastered walls in a 1940s factory that has now fallen into disuse. The unique vitality of the manual plasterwork blends harmoniously with signs left by the passage of time.

As an a masterpiece of Arte Informale, this makes for a perfectly balanced aesthetic, where the trowel marks, scratches and shade variations alternate unexpectedly with areas where the plaster has come away from the surface. This original solution is adopted for both the floor and wall tiles (available in the two sizes 30x60 cm and 60x60 cm) and in the 40x170 cm ceramic strip format, produced using high plasticity raw materials that allow for greater installation flexibility.

The new large-format tiles from Ariana are produced using Auto-Leveling technology, in which a very small degree of convexity guarantees maximum bonding to the substrate. After installation, they level automatically under their own weight to achieve perfect flatness. Ever attentive to issues of sustainable building, with PORTLAND 325 and its 40% content of recycled materials Ariana undertakes to meet the requirements of the LEED international rating system (Leadership in Energy and Environmental Design), which promotes the building design based on the use of materials with a low environmental impact.

Technical details
Product type: Porcelain tile
Sizes and Finish: 30x60 cm, 60x60 cm, 40x170 cm and 20x170 cm, rectified
Colours: Chalk, Bone, Silver, Dove Grey, Graphics
Intended use: Interior floors and walls in residential and commercial applications
Production: Made in Italy

Visitors to the company's stand will have an opportunity to view the 2015 product trends in the brand new collections RIVIERA and LEGEND.

Ariana will be at Cersaie in Bologna Hall 16 Stand C34/B31.




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