Article Number: 9053
Quick-Step's Celebrity Designer Partner Talks Style & Design With Nonn's Retail Sales Team During "Long Live Style"
Dallas, TX – November 11, 2014 – As part of Quick-Step’s “Long Live Style” campaign, the brand’s celebrity designer partner Erinn Valencich recently presented a special design seminar to the Wisconsin retail sales teams of Nonn’s Design Showplace. Valencich shared her insights regarding the latest style and design trends in the home decorating market with the group. Valencich has been Quick-Step’s designer partner since 2010 and is nationally known for her unique, contemporary-glam style. She was also among an elite group of designers selected to compete this year on NBC’s hit new design reality show American Dream Builders, hosted by renowned designer Nate Berkus.
“To be successful in today’s market, specialty retailers need to excel at those unique aspects of service that they alone can effectively provide customers — that most home centers do not — such as providing customer service in the areas of style and design assistance, guidance through the selection process, and product knowledge,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “Quick-Step has made this type of ‘value-added’ design and selection assistance a hallmark of our comprehensive online and in-store merchandising system to ensure consumers purchase a product they will be happy with for years to come and to also help our retailer partners increase their revenue by selling more Quick-Step product.”
“Nonn’s Design Showplace is one of Quick-Step’s most savvy retail partners and has a unique and effective strategy — the majority of their in-store sales reps who interface with customers are certified professional interior designers,” said Thorn-Brooks. “It is this interior design knowledge that gives the Nonn’s sales team a very keen appreciation for everything Quick-Step offers the consumer. Quick-Step flooring is all about style and design. We are a fashion-based product line and offer the most sophisticated, high style designs available in laminate flooring today. By recommending Quick-Step to their customers, Nonn’s designers know they are offering products that bring a high level of style into a home, at a price that comfortably fits into most decorating budgets.”
“At Nonn’s, we are focused on providing customers with overall design expertise at no extra charge when they purchase flooring in one of our showrooms,” said Kelly Lehr, co-owner of Nonn’s Design Showplace. “The majority of our in-store sales reps are certified interior designers. This free design advice is a tremendous added-value perk and also ensures that the customer selects the right flooring for her needs, while keeping the larger design perspective in mind. Quick-Step’s ‘Long Live Style’ seminar for our sales team fit hand-in-glove with what our store is all about offering to our customers!”
“Quick-Step is committed to continuing our brand’s proven formula for success —providing our retail partners with a superior product line that is wrapped in a comprehensive merchandising system,” said Thorn-Brooks. “Everything about Quick-Step’s sales and merchandising program is designed to help our retailers make more money for their showrooms and their staff, by increasing sales of Quick-Step products.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
About Nonn’s Design Showplace
Nonn’s Design Showplace is recognized as a national leader in the flooring industry, ranked among the nation’s top 75 flooring retailers. For over a quarter of a century, Nonn’s Design Showplace has been the place for cabinetry, countertops, and flooring in Wisconsin. Staffed with a talented team of interior, kitchen and cabinet designers, and with crews of experienced certified installers, Nonn’s stands ready to guide their customers from making showroom selections to guaranteeing their project is completed timely and professionally. For more information, visit nonnsdesignshowplace.com.
“To be successful in today’s market, specialty retailers need to excel at those unique aspects of service that they alone can effectively provide customers — that most home centers do not — such as providing customer service in the areas of style and design assistance, guidance through the selection process, and product knowledge,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “Quick-Step has made this type of ‘value-added’ design and selection assistance a hallmark of our comprehensive online and in-store merchandising system to ensure consumers purchase a product they will be happy with for years to come and to also help our retailer partners increase their revenue by selling more Quick-Step product.”
“Nonn’s Design Showplace is one of Quick-Step’s most savvy retail partners and has a unique and effective strategy — the majority of their in-store sales reps who interface with customers are certified professional interior designers,” said Thorn-Brooks. “It is this interior design knowledge that gives the Nonn’s sales team a very keen appreciation for everything Quick-Step offers the consumer. Quick-Step flooring is all about style and design. We are a fashion-based product line and offer the most sophisticated, high style designs available in laminate flooring today. By recommending Quick-Step to their customers, Nonn’s designers know they are offering products that bring a high level of style into a home, at a price that comfortably fits into most decorating budgets.”
“At Nonn’s, we are focused on providing customers with overall design expertise at no extra charge when they purchase flooring in one of our showrooms,” said Kelly Lehr, co-owner of Nonn’s Design Showplace. “The majority of our in-store sales reps are certified interior designers. This free design advice is a tremendous added-value perk and also ensures that the customer selects the right flooring for her needs, while keeping the larger design perspective in mind. Quick-Step’s ‘Long Live Style’ seminar for our sales team fit hand-in-glove with what our store is all about offering to our customers!”
“Quick-Step is committed to continuing our brand’s proven formula for success —providing our retail partners with a superior product line that is wrapped in a comprehensive merchandising system,” said Thorn-Brooks. “Everything about Quick-Step’s sales and merchandising program is designed to help our retailers make more money for their showrooms and their staff, by increasing sales of Quick-Step products.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
About Nonn’s Design Showplace
Nonn’s Design Showplace is recognized as a national leader in the flooring industry, ranked among the nation’s top 75 flooring retailers. For over a quarter of a century, Nonn’s Design Showplace has been the place for cabinetry, countertops, and flooring in Wisconsin. Staffed with a talented team of interior, kitchen and cabinet designers, and with crews of experienced certified installers, Nonn’s stands ready to guide their customers from making showroom selections to guaranteeing their project is completed timely and professionally. For more information, visit nonnsdesignshowplace.com.
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