Article Number: 9067
Quick-Step's Celebrity Designer Tells Retailers & Builders To "Use The Tools"
Dallas, TX – November 24, 2014 – For several years, Quick-Step’s celebrity designer partner Erinn Valencich has been telling retailers and builders to encourage their clients to “Use The Tools”.
“Make the most of the technology age in which we live, by having your clients tap into the design, selection, and social media tools that are already out there,” advises Erinn Valencich, interior designer, contestant on NBC’s hit design reality show American Dream Builders, and Quick-Step’s celebrity designer partner. “Quick-Step flooring, and other leading brands in all home and shelter material categories, are already providing free tools that let your clients dabble online to their hearts content with design, style, and products to make building, restoring, or decorating fun and easy! Take advantage of this … Tell your clients to ‘Use The Tools’.”
Partner With Savvy Brands That Offer Tools
“We all know that consumers want LOTS of options, but they often become very overwhelmed with the number of choices available,” Valencich told builders and retail sales reps recently during a Quick-Step “Long Live Style” seminar. “As a professional, you need to make sure you are partnering with home and shelter brands that have mastered the digital age in which we live — Brands that are already offering free online tools for consumers to use. It makes your life easier and it helps ensure that the product you put in your client’s home is something she will be happy with for years to come. The savvy brands in today’s marketplace are already offering tools — Tap into this.”
“In flooring, for example, Quick-Step and I have put a tremendous amount of time, research, and energy into creating a myriad of user-friendly, exciting, and totally free online tools for flooring customers,” advised Valencich. “Tools to give your clients inspiration, help them determine their personal style, assist them in the selection process, and let them order free samples. Quick-Step understands that flooring is just one key component of a well-designed space, so their online tools also showcase my latest style and design tips on almost every aspect of the home to get consumers inspired.”
“Never A Better Time To Be A Designer … Or A Consumer”
“I truly believe there has never been a better time to be a designer … and right now is also a fabulous time to be a consumer!” Valencich concludes. “There is so much at consumers’ fingertips — just a click or a swipe away from any computer or hand-held device. Any time of the day or night, in the privacy of their home, consumers can daydream, dabble, or shop. Consumers today spend a tremendous amount of time getting inspired or researching different options online before they ever step foot inside a retail flooring store or a builder showroom. Help them be happy with the products you ultimately put in their home, by encouraging them to ‘Use The Tools’.”
Valencich Recommends Quick-Step’s Style My Floor
Valencich highly recommends Quick-Step’s new Style My Floor online design tool as a must for builder and retail flooring clients to use, for inspiration and selection assistance.
“Only the most artistic among your clients could ever accurately visualize in their minds exactly what different flooring choices might look like when installed in a particular room of their home,” Valencich advised. “That is why I love what Quick-Step’s new Style My Floor empowers your clients to see right in front of their eyes. As one of the best digital shopping tools on the market today, Style My Floor essentially puts an entire collection of Quick-Step flooring product ‘samples’ into the consumer’s hands at home, and then lets the shopper see exactly what the new floor would look like installed in any specific room of their home, through the use of augmented reality technology. Style My Floor takes away the guess work usually involved in the process of selecting a new floor. It makes your job easier and also makes your clients more confident in their final choices.”
For more information or to personally experience Quick-Step’s new Style My Floor free app, visit www.us.quick-step.com/StyleMyFloor.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
“Make the most of the technology age in which we live, by having your clients tap into the design, selection, and social media tools that are already out there,” advises Erinn Valencich, interior designer, contestant on NBC’s hit design reality show American Dream Builders, and Quick-Step’s celebrity designer partner. “Quick-Step flooring, and other leading brands in all home and shelter material categories, are already providing free tools that let your clients dabble online to their hearts content with design, style, and products to make building, restoring, or decorating fun and easy! Take advantage of this … Tell your clients to ‘Use The Tools’.”
Partner With Savvy Brands That Offer Tools
“We all know that consumers want LOTS of options, but they often become very overwhelmed with the number of choices available,” Valencich told builders and retail sales reps recently during a Quick-Step “Long Live Style” seminar. “As a professional, you need to make sure you are partnering with home and shelter brands that have mastered the digital age in which we live — Brands that are already offering free online tools for consumers to use. It makes your life easier and it helps ensure that the product you put in your client’s home is something she will be happy with for years to come. The savvy brands in today’s marketplace are already offering tools — Tap into this.”
“In flooring, for example, Quick-Step and I have put a tremendous amount of time, research, and energy into creating a myriad of user-friendly, exciting, and totally free online tools for flooring customers,” advised Valencich. “Tools to give your clients inspiration, help them determine their personal style, assist them in the selection process, and let them order free samples. Quick-Step understands that flooring is just one key component of a well-designed space, so their online tools also showcase my latest style and design tips on almost every aspect of the home to get consumers inspired.”
“Never A Better Time To Be A Designer … Or A Consumer”
“I truly believe there has never been a better time to be a designer … and right now is also a fabulous time to be a consumer!” Valencich concludes. “There is so much at consumers’ fingertips — just a click or a swipe away from any computer or hand-held device. Any time of the day or night, in the privacy of their home, consumers can daydream, dabble, or shop. Consumers today spend a tremendous amount of time getting inspired or researching different options online before they ever step foot inside a retail flooring store or a builder showroom. Help them be happy with the products you ultimately put in their home, by encouraging them to ‘Use The Tools’.”
Valencich Recommends Quick-Step’s Style My Floor
Valencich highly recommends Quick-Step’s new Style My Floor online design tool as a must for builder and retail flooring clients to use, for inspiration and selection assistance.
“Only the most artistic among your clients could ever accurately visualize in their minds exactly what different flooring choices might look like when installed in a particular room of their home,” Valencich advised. “That is why I love what Quick-Step’s new Style My Floor empowers your clients to see right in front of their eyes. As one of the best digital shopping tools on the market today, Style My Floor essentially puts an entire collection of Quick-Step flooring product ‘samples’ into the consumer’s hands at home, and then lets the shopper see exactly what the new floor would look like installed in any specific room of their home, through the use of augmented reality technology. Style My Floor takes away the guess work usually involved in the process of selecting a new floor. It makes your job easier and also makes your clients more confident in their final choices.”
For more information or to personally experience Quick-Step’s new Style My Floor free app, visit www.us.quick-step.com/StyleMyFloor.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
 |