Article Number: 9078
Quick-Step's Celebrity Designer Says Expect "BOTH Style & Performance" In Materials For The Home
Dallas, TX – December 8, 2014 – Whether working with clients in her LA-based interior design studio or educating retail audiences during Quick-Step’s “Long Live Style” seminars, interior designer Erinn Valencich has always encouraged consumers to expect “both style & performance” in the building and design materials they choose for their homes.
“For decades, interior design schools taught that the cornerstone of good design was ‘Form Follows Function’ — meaning that the choice of materials a designer could use in a space was limited by the intended function of that space,” said Erinn Valencich, interior designer, recent contestant on NBC’s hit design reality show American Dream Builders, and Quick-Step’s long-time designer partner. “The good news is that today we can say goodbye to that archaic mindset and hello to virtually unlimited design possibilities thanks to modern technology and innovation. I love this level of design freedom!”
“You need to know that you can have both style and performance in the new floor you choose for your home,” Valencich consistently tells audiences. “I have used Quick- Step flooring in several of my recent client projects, because it gives me the design freedom I demand — offering a stunning variety of colors and styles — and I know that Quick-Step floors will stand up to busy lives, and stay looking great.”
“I recently re-designed a family’s beachfront home in Malibu, California,” said Valencich. “The home’s view is stunning, so my designs needed to be equally stunning! However, the family had twin toddler boys and two big Great Dane dogs … talk about active! I needed to make sure that I selected materials that could stand up to this family’s daily living. For the flooring, I used Mocha Oak planks from Quick-Step’s Reclaime Collection. This choice let me bring the same style, artistry, and charm of a real reclaimed hardwood floor into the home, while ensuring that the floor would still look great years from now — despite the daily dose of Tonka trucks, horseplay, and dog nails that are part of this active family’s lifestyle! And, a Quick-Step floor is virtually maintenance-free … perfect for the mom who already has her hands full with this busy family!”
Valencich’s continued endorsement of Quick-Step as well as the brand’s own success speaks volumes about the line’s ability to offer style combined with performance — letting consumers create spaces that are both beautiful and livable.
“No other flooring offers the beauty, performance, and price/value of Quick-Step — making our modern flooring option the best choice for beautiful, livable flooring,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “As a high-fashion flooring choice, Quick-Step’s beautiful, sophisticated floors are available in the hottest colors and most popular hardwood designs on the market today. Quick-Step makes it easy and affordable to bring a high level of style into a home without giving up performance and durability.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
“For decades, interior design schools taught that the cornerstone of good design was ‘Form Follows Function’ — meaning that the choice of materials a designer could use in a space was limited by the intended function of that space,” said Erinn Valencich, interior designer, recent contestant on NBC’s hit design reality show American Dream Builders, and Quick-Step’s long-time designer partner. “The good news is that today we can say goodbye to that archaic mindset and hello to virtually unlimited design possibilities thanks to modern technology and innovation. I love this level of design freedom!”
“You need to know that you can have both style and performance in the new floor you choose for your home,” Valencich consistently tells audiences. “I have used Quick- Step flooring in several of my recent client projects, because it gives me the design freedom I demand — offering a stunning variety of colors and styles — and I know that Quick-Step floors will stand up to busy lives, and stay looking great.”
“I recently re-designed a family’s beachfront home in Malibu, California,” said Valencich. “The home’s view is stunning, so my designs needed to be equally stunning! However, the family had twin toddler boys and two big Great Dane dogs … talk about active! I needed to make sure that I selected materials that could stand up to this family’s daily living. For the flooring, I used Mocha Oak planks from Quick-Step’s Reclaime Collection. This choice let me bring the same style, artistry, and charm of a real reclaimed hardwood floor into the home, while ensuring that the floor would still look great years from now — despite the daily dose of Tonka trucks, horseplay, and dog nails that are part of this active family’s lifestyle! And, a Quick-Step floor is virtually maintenance-free … perfect for the mom who already has her hands full with this busy family!”
Valencich’s continued endorsement of Quick-Step as well as the brand’s own success speaks volumes about the line’s ability to offer style combined with performance — letting consumers create spaces that are both beautiful and livable.
“No other flooring offers the beauty, performance, and price/value of Quick-Step — making our modern flooring option the best choice for beautiful, livable flooring,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “As a high-fashion flooring choice, Quick-Step’s beautiful, sophisticated floors are available in the hottest colors and most popular hardwood designs on the market today. Quick-Step makes it easy and affordable to bring a high level of style into a home without giving up performance and durability.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4rd consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3nd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Valencich has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
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