Article Number: 9090
Mohawk Introduces Decorate for the Cure Retailer of the Year Program
Calhoun, Ga. Dec. 19, 2014—Mohawk announces the winners of the company’s inaugural Decorate for the Cure Retailer of the Year award, which recognizes retailers that not only did an extraordinary job promoting Mohawk’s signature pink SmartCushion product but also actively engage with the Susan G Komen affiliate organizations in their local community throughout the year. Kelly’s Carpet and Avalon Flooring were named Decorate for the Cure Retailers of the Year for 2014.

“We are so proud of the Decorate for the Cure program and the way that our retail partners have supported it,” said David Duncan, senior vice president of marketing and sales operations, Mohawk. “We truly have the best retailers in the business, and they have embraced this opportunity to give back to their local communities. In particular, I am proud to recognize Kelly’s Carpet and Avalon Flooring for their sincere commitment to the Decorate for the Cure cushion program. They have both gone above and beyond to help us support the Susan G. Komen mission to save lives and end breast cancer forever.”

In addition to providing the ultimate in comfort, performance and protection for your carpet, Mohawk’s SmartCushion supports the vision of a breast cancer–free world. As part of the Decorate for the Cure program, Mohawk donates a portion of all SmartCushion sales to Susan G. Komen.

“With Decorate for the Cure, our retail partners can engage in these important discussions every single day with their customers. Not only are we raising money for cancer research, but by working together, we’re also increasing awareness. It’s an important discussion and we feel honored that Mohawk can help give voice to the conversation,” said Jon England, senior director of cushion and pad.

Kelly¹s Carpet, Decorate for the Cure Retailer of the Year
Kelly’s Carpet is a family owned and operated business serving Omaha, Nebraska and the surrounding communities. The Hughes are well-known in the community for their dedication to customer service and their unyielding commitment to environmental responsibility.

“Kelly’s Carpet is a top-notch organization that gives back to the community through volunteering, gifts to charitable organizations and personal actions. We are proud to include them as part of the Mohawk family and name them a Decorate for the Cure Retailer of the Year” said England. In addition to supporting the efforts of Susan G. Komen, Kelly’s Carpet also supports local education and recycling initiatives in the local community.

Avalon Flooring, Decorate for the Cure Retailer of the Year
Avalon Flooring was founded in 1963 by John Millar, when he opened a single store in Avalon, New Jersey. Over the past 50 years the company has grown to 14 locations throughout New Jersey, Pennsylvania and Delaware, and it’s now the seventh largest floorcovering retailer in the nation. Owner Maryanne Adams prides herself in providing customers a warm, professional service and an exceptional range of quality products. Additionally, Avalon maintains an active role in the communities where customers and employees live by donating both time and money to charities and non-profit organizations in order to raise awareness for important causes.

“We are incredibly excited to award Avalon Flooring for the impact it is making in its local communities,” said England. “The store’s ongoing demonstrated success within the Decorate for the Cure program is admirable and worthy of recognition.”

Photo caption: Mike and Tommy Hughes of Kelly’s Carpet, one of the two Decorate for the Cure Retailer of the Year winners, accepts the award at the Mohawk aligned retailer gala in Orlando, Florida.

About Mohawk Industries
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone, and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.