Article Number: 9111
Quick-Step Shows Support For "Social Media Area" At Surfaces 2015
Dallas, TX – January 14, 2015 – As a marketing-savvy brand that understands the value of social media, Quick-Step is showing its support for the Social Media Area at the upcoming SURFACES 2015 tradeshow by serving as flooring sponsor, laying NEW Nickel Oak planks from its Dominion Collection throughout this common area. The Social Media Area was designed by SURFACES’ show management to serve as a relaxing, casual meeting place on the show floor where attendees can tweet, blog, pin, instagram or facebook live — about all of the exciting happenings on the show floor!
As a dynamic part of its own comprehensive brand marketing program, Quick-Step employs a multi-faceted social media strategy, including effective use of many different social media channels such as Facebook, Twitter, Pinterest, Houzz, and YouTube.
“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Innovative brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s an economical marketing tool also.”
The Social Media Area is booth #B2845. Quick-Step’s NEW Nickel Oak flooring can also be seen in Quick-Step’s booth #S6549.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
As a dynamic part of its own comprehensive brand marketing program, Quick-Step employs a multi-faceted social media strategy, including effective use of many different social media channels such as Facebook, Twitter, Pinterest, Houzz, and YouTube.
“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Innovative brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s an economical marketing tool also.”
The Social Media Area is booth #B2845. Quick-Step’s NEW Nickel Oak flooring can also be seen in Quick-Step’s booth #S6549.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
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