'
Article Number: 9120
Quick-Step & Celebrity Designer Agree: Quick-Step Flooring Is "An Innovative Approach To Design"
Dallas – January 20, 2015 – In its 6th year, the partnership between Quick-Step, the style, design, and innovation leader in laminate flooring, and celebrity designer Erinn Valencich continues to be a good fit, because both believe Quick-Step flooring offers consumers an “Innovative Approach To Design” … a flooring choice where “Style Meets Lifestyle”.

“There has truly never been a better time to be a designer or a consumer,” said Erinn Valencich, interior designer, Quick-Step celebrity design partner, and recent contestant on NBC’s hit new design reality show American Dream Builders. “Technology allows us to now have many different fabulous materials to choose from — giving designers, builders, and consumers greater design possibilities. Quick-Step flooring is a perfect example of this new innovative potential to achieve design, performance, and great value in every project. Gone are the days of constraints — a homeowner can essentially have it all when using innovative materials such as Quick-Step flooring.”

“Style Meets Lifestyle”
“In the past, the traffic level, function of a room, or design budget many times dictated that hardwood was just not an option,” said Valencich. “As designers, retailers, builders, and consumers, we can now have beautiful hardwood visuals in a material that stands up to a busy family’s daily activity and fits within most consumers’ design budgets. Quick-Step has harnessed today’s technology to create an innovative flooring option that allows a high-traffic area to be as beautiful as it is functional.”

“As a designer, many times I run into a room that is a high traffic area … yet the warmth and charm of hardwood would be the perfect design direction for the floor,” said Valencich. “My solution — use Quick-Step high quality laminate flooring, such as any of the new Envique, Reclaimé, Dominion, or Veresque products launching at Surfaces. Quick-Step’s innovative approach to design gives us the visuals and charm of hardwood floors, with the durability and low maintenance of laminate. With Quick-Step, today’s consumers can enjoy low-maintenance living that is as stylish as it is easy.”

“Looks Beautiful. Performs Beautifully.”
“Quick-Step floors give me the design freedom I demand — offering a stunning variety of colors and styles,” said Valencich. “Quick-Step is a fashion-based product line, on pace with the hottest styles and trends in the home decorating market. It is also a floor that can stand up to daily life. Quick-Step is a choice that lets consumers bring the same style, artistry, and charm of a beautiful hardwood floor into the home, while feeling confident that the floor will still look great years from now — despite the daily dose of Tonka trucks, horseplay, and high heels that are part of any active family’s lifestyle!”

“Long Live Style”
“As part of our ongoing Long Live Style campaign, Quick-Step and Erinn will be reminding consumers in 2015 that our floors are the “Innovative Approach To Design” … a flooring choice where “Style Meets Lifestyle”, said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “No other flooring offers the beauty, performance, and price/value of a Quick-Step high quality laminate floor — making our modern flooring option a great choice for beautiful, livable flooring.”

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.