Article Number: 9125
Quick-Step Designer Partner Featured Prominently At Surfaces & Continues As Brand Differentiator Throughout 2015
Dallas – January 30, 2015 – Quick-Step’s celebrity designer partner and style expert, Erinn Valencich, was featured prominently last week in the Quick-Step booth during Surfaces 2015 and is continuing her successful role as a distinctive brand differentiator for Quick-Step throughout the coming year. Quick-Step is widely-known as the style, design, and innovation leader in laminate flooring and the annual Surfaces tradeshow is the largest and most prestigious gathering of all players in the flooring industry. Erinn is a Los Angeles based interior designer, contestant on NBC’s design reality show American Dream Builders, and Quick-Step’s long-time designer partner.
Brand Differentiator
“Quick-Step’s partnership with celebrity designer and style expert Erinn Valencich continues to be an advantageous brand differentiator,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The partnership is unique in the laminate flooring market and continues to serve as an effective communication tool between Quick-Step and the end consumer, leading consumers through the selection process and validating their ultimate decision to purchase Quick-Step flooring.”
“This designer partnership is just another facet of the comprehensive Quick-Step merchandising and digital programs already supporting Quick-Step retailers and equipping them for success with our products,” added Thorn-Brooks. “Having a designer attached to the brand is just one more point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Quick-Step & “Erinn V”
Throughout the years, Erinn has been woven throughout the Quick-Step merchandising and digital programs providing design insight and helpful hints to assist consumers during their selection process. Erinn has continually been featured in Quick-Step’s point-of-sale materials, product displays, catalogs, take-with pieces, web initiatives, social media, advertising, and media relations. Each year, she has conducted design events in Quick-Step retail partners’ showrooms. She annually selects some of her favorite Quick-Step products to recommend as “Designer’s Choice” products and has assisted Quick-Step in the development of future products and programs.
During the six years of her partnership with Quick-Step, Erinn’s growth in her own personal design career has firmly established her on the national stage as a leading celebrity designer and taste-maker, expanding her original Los Angeles-based interior design business to now include the successful launch of her furniture line as well as her stint as one of the most prominent constants in NBC’s design reality series American Dream Builders. Erinn’s increasing esteem and celebrity have not only served Quick-Step well, but also the brand’s retail partners, as Erinn’s image and design advice are woven prominently throughout Quick-Step’s in-store displays and online brand presence.
Erinn & Surfaces 2015
Erinn was on-hand in the Quick-Step booth last week at Surfaces 2015, meeting with distributors, retailers, and the media. As always, Quick-Step’s booth included several vignettes designed by Erinn, showcasing her unique, contemporary-glam design style and demonstrating how Quick-Step floors bring not only durability, but beauty to a room’s design.
“Our 2015 Quick-Step booth was designed to showcase new products and engagingly present their accompanying selling stories — and Erinn’s design messages for consumers, woven throughout our booth and 2015 marketing materials, are an important part of these selling stories,” said Thorn-Brooks.
“After visiting the Quick-Step booth, we wanted our distributors and retailers to feel equipped to engage in conversations back home with their own customers about the exciting new Quick-Step products and selling stories,” added Thorn-Brooks. “Erinn’s endorsement of Quick-Step assists our retailers’ in their conversations with customers as many consumers are highly influenced by the endorsement of an ‘expert’ when considering the purchase of a product or service.”
Merchandising 2015
Each year, many of the elements in Quick-Step’s comprehensive merchandising program feature Erinn and her design advice for consumers. Throughout 2015, consumers will continue to interact with Erinn’s image, advice, and endorsement via merchandising and digital elements such as point-of-sale-materials, product displays, take with printed pieces, web initiatives, and social media.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Erinn has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
Brand Differentiator
“Quick-Step’s partnership with celebrity designer and style expert Erinn Valencich continues to be an advantageous brand differentiator,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The partnership is unique in the laminate flooring market and continues to serve as an effective communication tool between Quick-Step and the end consumer, leading consumers through the selection process and validating their ultimate decision to purchase Quick-Step flooring.”
“This designer partnership is just another facet of the comprehensive Quick-Step merchandising and digital programs already supporting Quick-Step retailers and equipping them for success with our products,” added Thorn-Brooks. “Having a designer attached to the brand is just one more point of differentiation for Quick-Step over other flooring competitors, helping retailers sell more Quick-Step product.”
Quick-Step & “Erinn V”
Throughout the years, Erinn has been woven throughout the Quick-Step merchandising and digital programs providing design insight and helpful hints to assist consumers during their selection process. Erinn has continually been featured in Quick-Step’s point-of-sale materials, product displays, catalogs, take-with pieces, web initiatives, social media, advertising, and media relations. Each year, she has conducted design events in Quick-Step retail partners’ showrooms. She annually selects some of her favorite Quick-Step products to recommend as “Designer’s Choice” products and has assisted Quick-Step in the development of future products and programs.
During the six years of her partnership with Quick-Step, Erinn’s growth in her own personal design career has firmly established her on the national stage as a leading celebrity designer and taste-maker, expanding her original Los Angeles-based interior design business to now include the successful launch of her furniture line as well as her stint as one of the most prominent constants in NBC’s design reality series American Dream Builders. Erinn’s increasing esteem and celebrity have not only served Quick-Step well, but also the brand’s retail partners, as Erinn’s image and design advice are woven prominently throughout Quick-Step’s in-store displays and online brand presence.
Erinn & Surfaces 2015
Erinn was on-hand in the Quick-Step booth last week at Surfaces 2015, meeting with distributors, retailers, and the media. As always, Quick-Step’s booth included several vignettes designed by Erinn, showcasing her unique, contemporary-glam design style and demonstrating how Quick-Step floors bring not only durability, but beauty to a room’s design.
“Our 2015 Quick-Step booth was designed to showcase new products and engagingly present their accompanying selling stories — and Erinn’s design messages for consumers, woven throughout our booth and 2015 marketing materials, are an important part of these selling stories,” said Thorn-Brooks.
“After visiting the Quick-Step booth, we wanted our distributors and retailers to feel equipped to engage in conversations back home with their own customers about the exciting new Quick-Step products and selling stories,” added Thorn-Brooks. “Erinn’s endorsement of Quick-Step assists our retailers’ in their conversations with customers as many consumers are highly influenced by the endorsement of an ‘expert’ when considering the purchase of a product or service.”
Merchandising 2015
Each year, many of the elements in Quick-Step’s comprehensive merchandising program feature Erinn and her design advice for consumers. Throughout 2015, consumers will continue to interact with Erinn’s image, advice, and endorsement via merchandising and digital elements such as point-of-sale-materials, product displays, take with printed pieces, web initiatives, and social media.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
About Erinn Valencich
Erinn Valencich, who has used Quick-Step floors in her own room designs, is known for her unique, contemporary-glam style and is among an elite group of interior designers selected to compete recently on NBC’s hot new design reality show American Dream Builders, hosted by renowned designer Nate Berkus. Erinn has also designed rooms for numerous celebrities through her own Los Angeles interior design business. She has introduced her own line of furniture and blogs for HGTV’s Design Happens, Decorati, and Erinn V Style. Erinn has hosted a number of specials for HGTV and has been featured in many design publications including Elle Décor, Town & Country, House Beautiful, and Better Homes and Gardens. View some of Erinn’s design tips and videos on www.quickstepstyle.com.
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