Article Number: 9132
Quick-Step's In-Store Merchandising Helps Position NEW Reclaime Products For Strong Sales In 2015
Dallas, TX— February 4, 2015 – Quick-Step, the style, design, and innovation leader in laminate flooring, is predicting strong sales for its entire Reclaimé Collection this year, including the recently launched four new line extensions — in part, because Reclaimé is the right product for the market’s appetite, but also because Quick-Step’s 2015 in-store merchandising positions the product correctly.
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2015,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The new 2015 line extensions as well as the existing Reclaimé products would already be strong sellers on their own, but we are going a step further to effectively position Reclaimé in retail stores in the most optimal way possible this year. As always, all Quick-Step merchandising efforts are geared toward helping our distributors and retailers sell more Quick-Step product.”
Reclaimé Focus Display 2015
Quick-Step is offering retailers and distributors a very effective in-store presentation vehicle — the “Reclaimé Focus Display” — for maximum presentation and optimal shop-ability. The display is strategically designed to fit into a variety of store layouts as well as into distributor and retailer budgets.
The other primary in-store merchandising vehicle for the Reclaimé Collection is Quick-Step’s Prestige Display that gives the collection prominent in-store positioning by featuring generously-sized samples as well as a removable full-sized plank that customers can lay on the showroom floor to get a sense of how expansive a Reclaimé plank truly is.
Reclaimé Brochure 2015
A photo-rich brochure on the Reclaimé Collection is available in digital format. This brochure features both product swatch and room scene photography, while easily identifying for the in-store customer service representative (CSR) and consumer which four Reclaimé products are the newly-launched 2015 line extensions. The language in the brochure is focused on imparting the romantic selling story of these vintage, reclaimed hardwood designs; the colors; and the surface textures.
As a digital document, the Reclaimé brochure is perfect for convenient wide-spread distribution by distributors and retailers digitally or can be printed for in-store customers, for literally pennies a copy.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
“We are expecting our customers to continue experiencing success with Reclaimé sales during 2015,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The new 2015 line extensions as well as the existing Reclaimé products would already be strong sellers on their own, but we are going a step further to effectively position Reclaimé in retail stores in the most optimal way possible this year. As always, all Quick-Step merchandising efforts are geared toward helping our distributors and retailers sell more Quick-Step product.”
Reclaimé Focus Display 2015
Quick-Step is offering retailers and distributors a very effective in-store presentation vehicle — the “Reclaimé Focus Display” — for maximum presentation and optimal shop-ability. The display is strategically designed to fit into a variety of store layouts as well as into distributor and retailer budgets.
The other primary in-store merchandising vehicle for the Reclaimé Collection is Quick-Step’s Prestige Display that gives the collection prominent in-store positioning by featuring generously-sized samples as well as a removable full-sized plank that customers can lay on the showroom floor to get a sense of how expansive a Reclaimé plank truly is.
Reclaimé Brochure 2015
A photo-rich brochure on the Reclaimé Collection is available in digital format. This brochure features both product swatch and room scene photography, while easily identifying for the in-store customer service representative (CSR) and consumer which four Reclaimé products are the newly-launched 2015 line extensions. The language in the brochure is focused on imparting the romantic selling story of these vintage, reclaimed hardwood designs; the colors; and the surface textures.
As a digital document, the Reclaimé brochure is perfect for convenient wide-spread distribution by distributors and retailers digitally or can be printed for in-store customers, for literally pennies a copy.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
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