Article Number: 9147
Quick-Step's Celebrity Designer Selects NEW Reclaime Veranda Oak As Designer's Choice Product - "A Gorgeous Cerused Oak"
Dallas, TX – February 16, 2015 – Quick-Step’s celebrity designer partner, Erinn Valencich, has named the newly-launched Veranda Oak from Quick-Step’s Reclaimé Collection as one of her Designer’s Choice products for 2015. A Designer’s Choice product is a floor that Valencich feels is an exceptional example of the latest trends in the home decorating market, or that she thinks will bring something extra special to a room.
“A really beautiful trend in home design right now is the use of furniture, cabinetry, and hardwood flooring crafted of ‘cerused wood’”, said Erinn Valencich, Los Angeles- based interior designer, contestanton NBC’s design reality show American Dream Builders, and Quick-Step’s celebrity designer partner. “The lovely, soft finish of cerused wood evokes a hand-crafted quality and appeals to the large number of consumers seeking hardwood floors that bring a rustic, time-worn, or character wood flavor to a room. The cerused wood visual lends a very special kind of rusticity — a soft, time-worn, artistry to a room.”
Veranda Oak’s Cerused Wood Visual
“The technique of cerusing actually dates back to 16th century Elizabethan England when master craftsmen rubbed hardwood with a white lead derivative to accent the inherent beauty of the wood’s grain,” said Valencich. “Today, a cerused finish is created by using an open grain wood such as oak and rubbing a non-toxic white wax or paste filler into the wood. The white pigment fills and reveals grain lines without affecting the overall color of the wood.”
“By highlighting the beauty of the different grains, cerusing enhances texture, making the wood come alive with depth and dimension. The flooring takes on a whitewashed appearance and creates a casual elegance in any room. Cerused wood has the look of custom hardwood that has been handcrafted by an artisan.”
“Quick-Step’s technical ability to produce visuals and an unmatched level of realism in their high quality laminate planks means homeowners can now bring the look and style of a custom, cerused hardwood floor into their home, but at a price that fits into most decorating budgets. The sophisticated styling and detailed designs of each plank achieve a heightened level of realism in Veranda Oak’s romantic visual. This floor features a single plank design and offers the most realistic texturing ever available in laminate flooring. Extra-long, wide planks are on pace with the hottest looks in high-end hardwood flooring and bring an expansive style to the room.”
“The coloring of Veranda Oak is also on-trend with the latest styles in hardwood flooring. The foundational color of each plank is a beautiful light caramel on which the soft white/cream cerused graining adds an interesting, light and airy design. The effective high shade variation throughout the planks lends further authenticity. This product brings a tremendous amount of style and artistry to a room, yet the neutrality of the colors also makes this floor a wonderfully versatile design foundation for a room. This versatility allows the Veranda Oak floor to serve as a long-term, flexible design foundation for any room, as lifestyle and personal design preferences change through the years.”
Additional Product Details
Following the successful Reclaimé Collection platform, Veranda Oak’s designs are featured on 12mm thick and 7-1/2” wide by 54” extra-long planks to deliver unmatched realism and expansive style.
Micro-beveled edges frame all four sides of each plank. The top layer of each plank features a special anti-static surface that repels dust and dirt, making Veranda Oak floors virtually maintenance-free.
Made in the USA, Reclaimé’s Veranda Oak features Uniclic, the best and most widely-used glueless installation locking system in the world today. Patented Uniclic provides quick and easy installation as well as increased protection against water damage and warping. These floating floors may be installed on, above, or below grade level.
All Reclaimé products are CARB compliant and NALFA Certified. Veranda Oak features wear-layer materials found in AC4 rated floors and is backed by a Limited Lifetime Residential Warranty as well as a 5-Year Medium Commercial Warranty.
This Quick-Step floor qualifies as an Environmentally Preferred Product in most green rating systems; helps a project get up to four LEED points; holds the prestigious FloorScore certification for indoor air quality; is made from 70% pre-consumer recycled material; can be re-used up to three Reclaimé Collection’s NEW Veranda Oak f 5
times; and does not require glue during installation, avoiding introduction of volatile organic compounds.
The level of realism and sophisticated design in the Reclaimé Collection’s new Veranda Oak ensures that this new product offers consumers the best combination of style and value in the industry.
“Veranda Oak is a gorgeous cerused hardwood design,” concluded Valencich. “The beauty and charm that this reclaimed hardwood decor adds to the style of a room makes it truly deserving of my Designer’s Choice distinction.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
“A really beautiful trend in home design right now is the use of furniture, cabinetry, and hardwood flooring crafted of ‘cerused wood’”, said Erinn Valencich, Los Angeles- based interior designer, contestanton NBC’s design reality show American Dream Builders, and Quick-Step’s celebrity designer partner. “The lovely, soft finish of cerused wood evokes a hand-crafted quality and appeals to the large number of consumers seeking hardwood floors that bring a rustic, time-worn, or character wood flavor to a room. The cerused wood visual lends a very special kind of rusticity — a soft, time-worn, artistry to a room.”
Veranda Oak’s Cerused Wood Visual
“The technique of cerusing actually dates back to 16th century Elizabethan England when master craftsmen rubbed hardwood with a white lead derivative to accent the inherent beauty of the wood’s grain,” said Valencich. “Today, a cerused finish is created by using an open grain wood such as oak and rubbing a non-toxic white wax or paste filler into the wood. The white pigment fills and reveals grain lines without affecting the overall color of the wood.”
“By highlighting the beauty of the different grains, cerusing enhances texture, making the wood come alive with depth and dimension. The flooring takes on a whitewashed appearance and creates a casual elegance in any room. Cerused wood has the look of custom hardwood that has been handcrafted by an artisan.”
“Quick-Step’s technical ability to produce visuals and an unmatched level of realism in their high quality laminate planks means homeowners can now bring the look and style of a custom, cerused hardwood floor into their home, but at a price that fits into most decorating budgets. The sophisticated styling and detailed designs of each plank achieve a heightened level of realism in Veranda Oak’s romantic visual. This floor features a single plank design and offers the most realistic texturing ever available in laminate flooring. Extra-long, wide planks are on pace with the hottest looks in high-end hardwood flooring and bring an expansive style to the room.”
“The coloring of Veranda Oak is also on-trend with the latest styles in hardwood flooring. The foundational color of each plank is a beautiful light caramel on which the soft white/cream cerused graining adds an interesting, light and airy design. The effective high shade variation throughout the planks lends further authenticity. This product brings a tremendous amount of style and artistry to a room, yet the neutrality of the colors also makes this floor a wonderfully versatile design foundation for a room. This versatility allows the Veranda Oak floor to serve as a long-term, flexible design foundation for any room, as lifestyle and personal design preferences change through the years.”
Additional Product Details
Following the successful Reclaimé Collection platform, Veranda Oak’s designs are featured on 12mm thick and 7-1/2” wide by 54” extra-long planks to deliver unmatched realism and expansive style.
Micro-beveled edges frame all four sides of each plank. The top layer of each plank features a special anti-static surface that repels dust and dirt, making Veranda Oak floors virtually maintenance-free.
Made in the USA, Reclaimé’s Veranda Oak features Uniclic, the best and most widely-used glueless installation locking system in the world today. Patented Uniclic provides quick and easy installation as well as increased protection against water damage and warping. These floating floors may be installed on, above, or below grade level.
All Reclaimé products are CARB compliant and NALFA Certified. Veranda Oak features wear-layer materials found in AC4 rated floors and is backed by a Limited Lifetime Residential Warranty as well as a 5-Year Medium Commercial Warranty.
This Quick-Step floor qualifies as an Environmentally Preferred Product in most green rating systems; helps a project get up to four LEED points; holds the prestigious FloorScore certification for indoor air quality; is made from 70% pre-consumer recycled material; can be re-used up to three Reclaimé Collection’s NEW Veranda Oak f 5
times; and does not require glue during installation, avoiding introduction of volatile organic compounds.
The level of realism and sophisticated design in the Reclaimé Collection’s new Veranda Oak ensures that this new product offers consumers the best combination of style and value in the industry.
“Veranda Oak is a gorgeous cerused hardwood design,” concluded Valencich. “The beauty and charm that this reclaimed hardwood decor adds to the style of a room makes it truly deserving of my Designer’s Choice distinction.”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2014 Award Of Excellence - Laminate Manufacturer Of The Year (4th consecutive year); 2014 Dealers’ Choice Award - Best New Laminate Product Of The Year (3rd consecutive year); 2013 RECO Market Intelligence Report - #1 Quality #1 Product Availability #1 Consumer Preference; and 2014 Floor Focus Retailer Survey - #1 Quality, #1 Service, #1 Design (5th consecutive year). Quick-Step is a registered trademark of Unilin Flooring, a Mohawk Industries company. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit www.us.quick-step.com for more details on Quick-Step’s entire product assortment, www.quickstepstyle.com for exclusive Designer Tips from Quick-Step’s celebrity designer partner Erinn Valencich, http://www.facebook.com/#!/quickstepflooring to follow the latest news and information on Quick-Step’s Facebook page, http://www.pinterest.com/quickstepfloors to view Quick-Step on Pinterest, http://www.houzz.com/pro/usquickstepflooring/quickstep-flooring to interact with Quick-Step’s presence on Houzz, and https://www.youtube.com/user/quickstepfloors to watch Quick-Step videos on a myriad of topics.
.gif) |