CALHOUN, Ga., March 26, 2015—This year’s “Love Your Floor Sale,” Mohawk’s popular spring sales event, will feature an expanded package of promotional and incentive tools that are based on retailer feedback and take advantage of sophisticated online lead generation to drive retail traffic and close more sales than ever before. The sale runs from March 27 through May 11, 2015.
“Mohawk continues to strive to be the preferred supplier for our customers, and we’re excited about this year’s Love Your Floor Sale as we see the remodel market rebounding. Through the sale, we’re focused on utilizing strategic digital marketing efforts to connect with in-market consumers and drive them to our premier network of retailers,” said David Duncan, senior vice president of marketing and sales operations at Mohawk. “We expect our retailers to be successful with the 2015 Love Your Floor Sale.”
The exciting 2015 Love Your Floor sales event includes many great offers such as:
• Consumer coupons on select styles at the point of purchase.
• Promotional product blankets to support the sale.
• Incredible consumer finance offers, including no interest financing until January 2018.
• Increased opportunities for retail sales associates to earn Mohawk Infinite Rewards points.
• An eye-catching, professionally designed point-of-sale kit that beautifully delivers the Love Your Floor campaign message.
New this year, only for Floorscapes and ColorCenter Elite retailers interested in a targeted local campaign, Mohawk will drive traffic to participating retailers through its online advertising, website and social portals. Using targeted search engine marketing and analysis of retailers’ trade area, Mohawk Five-Star Lead Booster has proven to generate five times the leads, which gives retailers five times the opportunity to close five times the sales.
Mohawk helps aligned retailers further target consumers in their local markets with a complete Love Your Floor customizable advertising kit. Ready-to-go advertising materials include print, television, radio, billboard and online ads, which all can be easily adapted to include the retail store brand for greater impact. Direct marketing materials are available as well as assistance with social media messaging.
Committed to helping its retailers lead in digital marketing, Mohawk has incorporated a suite of digital tools to help optimize sales during the Love Your Floor event. Mohawk’s social sweepstakes will serve up Love Your Floor Sale coupons, which consumers can download for redemption at participating retailers.
Also for the first time, Mohawk is offering aligned retailers FREE B-roll TV footage that can be used to create their own Love Your Floor Sale spot. Each contains product, room scene and lifestyle footage for soft and hard surface flooring.
“Our goal is to help our retailers capitalize on the selling season by giving them the best tools to encourage consumers to purchase their products,” said Duncan. “The Love Your Floor Sale is a privilege of aligned membership; aligned members get the resources that only Mohawk can bundle and provide.”
For more information about Mohawk’s Love Your Floor national sales event, retailers should visit www.MohawkToday.com or contact their Mohawk sales representative.
“Mohawk continues to strive to be the preferred supplier for our customers, and we’re excited about this year’s Love Your Floor Sale as we see the remodel market rebounding. Through the sale, we’re focused on utilizing strategic digital marketing efforts to connect with in-market consumers and drive them to our premier network of retailers,” said David Duncan, senior vice president of marketing and sales operations at Mohawk. “We expect our retailers to be successful with the 2015 Love Your Floor Sale.”
The exciting 2015 Love Your Floor sales event includes many great offers such as:
• Consumer coupons on select styles at the point of purchase.
• Promotional product blankets to support the sale.
• Incredible consumer finance offers, including no interest financing until January 2018.
• Increased opportunities for retail sales associates to earn Mohawk Infinite Rewards points.
• An eye-catching, professionally designed point-of-sale kit that beautifully delivers the Love Your Floor campaign message.
New this year, only for Floorscapes and ColorCenter Elite retailers interested in a targeted local campaign, Mohawk will drive traffic to participating retailers through its online advertising, website and social portals. Using targeted search engine marketing and analysis of retailers’ trade area, Mohawk Five-Star Lead Booster has proven to generate five times the leads, which gives retailers five times the opportunity to close five times the sales.
Mohawk helps aligned retailers further target consumers in their local markets with a complete Love Your Floor customizable advertising kit. Ready-to-go advertising materials include print, television, radio, billboard and online ads, which all can be easily adapted to include the retail store brand for greater impact. Direct marketing materials are available as well as assistance with social media messaging.
Committed to helping its retailers lead in digital marketing, Mohawk has incorporated a suite of digital tools to help optimize sales during the Love Your Floor event. Mohawk’s social sweepstakes will serve up Love Your Floor Sale coupons, which consumers can download for redemption at participating retailers.
Also for the first time, Mohawk is offering aligned retailers FREE B-roll TV footage that can be used to create their own Love Your Floor Sale spot. Each contains product, room scene and lifestyle footage for soft and hard surface flooring.
“Our goal is to help our retailers capitalize on the selling season by giving them the best tools to encourage consumers to purchase their products,” said Duncan. “The Love Your Floor Sale is a privilege of aligned membership; aligned members get the resources that only Mohawk can bundle and provide.”
For more information about Mohawk’s Love Your Floor national sales event, retailers should visit www.MohawkToday.com or contact their Mohawk sales representative.
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