Dallas, TX – June 8, 2016 – Pergo’s website that won both Gold & Silver Davey Awards in 2013 JUST GOT EVEN BETTER! Last month, Pergo launched a NEW website that takes the brand’s already award-winning digital presence to the next level.
This Digital Age
“Our new Pergo website makes shopping for one of the world’s leading and most trusted flooring brands easier than ever before!” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk North America, Laminate & Hardwood. “As a marketing-savvy brand, we understand the importance of a strong web presence in today’s digital shopping age. It is our mission to create a world class digital presence for the Pergo brand, to foster increased sales.”
“Consumers conduct extensive research online before ever entering a flooring store,” said Asi Peres, senior digital marketing manager, Mohawk North America, Laminate & Hardwood. “Then after they return from the store, the consumers go online again to continue their research, refine their thinking, and move along the purchasing journey. A strong website is one that facilitates conversion and helps create a seamless transition for consumers down the purchase path. Our new Pergo website does just that by providing easy access to Pergo’s retail partner websites.”
Benefits To Consumers
“It is important to note that flooring is a complex sale,” said Thorn-Brooks. “Considerations such as color, style, hardwood or laminate, texture, durability, and price each play a role. To simplify this complexity for the Pergo consumer our new website presents information in a way that is simple, clear, and easy to digest. The site presents consumers with the information and tools they need to make an informed purchasing decision in the most effective way possible.”
“Mobile surpassed desktop use in 2015* so we made sure our new Pergo website works well across multiple mobile devices,” said Peres. “The new site is responsive in nature, so users can easily scour the Pergo website at their convenience, on their terms, and with their preferred device.”
“Every aspect of the new Pergo site has been thoughtfully designed to simplify the shopping experience and facilitate conversion,” added Peres. “The new site includes high-resolution floor swatches and an extensive room gallery to help customers better visualize the products and get inspired to buy. The site lets customers easily share photos, videos, and how-to information with friends to seek opinions and reinforcement via their preferred social media channels. Information is easily searchable on the site and customers can compare products with a single click, making selection easier. For project planning purposes the new site provides downloadable how-to content, making planning, purchasing, and installing easy.”
*ComScore Mobile Insights 2015
Benefits To Retail Partners
“The ultimate goal of our new Pergo website is to increase product sales,” said Thorn-Brooks. “To that end, the site was designed to maximize lead generation in support of Pergo’s retail partners.
One of the most impactful new features is the ‘Buy Now’ button located on individual product pages.
A simple click of a Buy Now button places the consumer in the respective product page of a retailer’s website. Extensive brand and product educational information is also readily available on the new site, supporting prospective shoppers during their journey and providing retail partners with speaking points to help make the sale.”
Experience Pergo For Yourself!
Check out our NEW Pergo website by visiting pergo.com.
About Pergo
Pergo invented laminate flooring over 35 years ago and continues to innovate beautiful, easy-to-install floors with superior surface wear and scratch protection. Pergo is one of the world’s most recognized and trusted flooring brands, and today offers both laminate and hardwood floors. Throughout North America, consumers can find Pergo products at leading home improvement stores and select retailers. Pergo is part of Mohawk Industries, Inc. For more information, visit pergo.com.
This Digital Age
“Our new Pergo website makes shopping for one of the world’s leading and most trusted flooring brands easier than ever before!” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk North America, Laminate & Hardwood. “As a marketing-savvy brand, we understand the importance of a strong web presence in today’s digital shopping age. It is our mission to create a world class digital presence for the Pergo brand, to foster increased sales.”
“Consumers conduct extensive research online before ever entering a flooring store,” said Asi Peres, senior digital marketing manager, Mohawk North America, Laminate & Hardwood. “Then after they return from the store, the consumers go online again to continue their research, refine their thinking, and move along the purchasing journey. A strong website is one that facilitates conversion and helps create a seamless transition for consumers down the purchase path. Our new Pergo website does just that by providing easy access to Pergo’s retail partner websites.”
Benefits To Consumers
“It is important to note that flooring is a complex sale,” said Thorn-Brooks. “Considerations such as color, style, hardwood or laminate, texture, durability, and price each play a role. To simplify this complexity for the Pergo consumer our new website presents information in a way that is simple, clear, and easy to digest. The site presents consumers with the information and tools they need to make an informed purchasing decision in the most effective way possible.”
“Mobile surpassed desktop use in 2015* so we made sure our new Pergo website works well across multiple mobile devices,” said Peres. “The new site is responsive in nature, so users can easily scour the Pergo website at their convenience, on their terms, and with their preferred device.”
“Every aspect of the new Pergo site has been thoughtfully designed to simplify the shopping experience and facilitate conversion,” added Peres. “The new site includes high-resolution floor swatches and an extensive room gallery to help customers better visualize the products and get inspired to buy. The site lets customers easily share photos, videos, and how-to information with friends to seek opinions and reinforcement via their preferred social media channels. Information is easily searchable on the site and customers can compare products with a single click, making selection easier. For project planning purposes the new site provides downloadable how-to content, making planning, purchasing, and installing easy.”
*ComScore Mobile Insights 2015
Benefits To Retail Partners
“The ultimate goal of our new Pergo website is to increase product sales,” said Thorn-Brooks. “To that end, the site was designed to maximize lead generation in support of Pergo’s retail partners.
One of the most impactful new features is the ‘Buy Now’ button located on individual product pages.
A simple click of a Buy Now button places the consumer in the respective product page of a retailer’s website. Extensive brand and product educational information is also readily available on the new site, supporting prospective shoppers during their journey and providing retail partners with speaking points to help make the sale.”
Experience Pergo For Yourself!
Check out our NEW Pergo website by visiting pergo.com.
About Pergo
Pergo invented laminate flooring over 35 years ago and continues to innovate beautiful, easy-to-install floors with superior surface wear and scratch protection. Pergo is one of the world’s most recognized and trusted flooring brands, and today offers both laminate and hardwood floors. Throughout North America, consumers can find Pergo products at leading home improvement stores and select retailers. Pergo is part of Mohawk Industries, Inc. For more information, visit pergo.com.
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