Article Number: 9680
Quick-Step's CCA Booth Celebrates Latest In HOT Trends & Colors
Dallas, TX — July 11, 2016 — At this week’s CCA convention, the Quick-Step booth will serve as a “trends tour” for anyone wanting to see the very latest design trends and colors in the world of flooring and home design. Quick-Step’s booth is #215.
“One glance across our Quick-Step booth at CCA and visitors will easily understand what the very latest design trends and colors are in premium hardwood, high end furniture, and home design in today’s market,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “Whether the category is hardwood, laminate, or vinyl, the Quick-Step brand prides itself on being the first to market with the latest designs and styles — So visitors to the Quick-Step booth will receive an education regarding what is HOT in today’s market!”
Why Is Trend Knowledge Important?
“Today’s flooring industry includes many more channels than the ‘traditional’ retail landscape that was historically dominated by the specialty retailer,” said Thorn-Brooks. “The task at hand for specialty retailers is to make the necessary changes in their sales approach to maximize success in today’s world. One key way that specialty retailers can outshine competitors is to excel at providing customer service in the areas of style and design assistance.”
“One goal of the Quick-Step booth is to help equip our retailers with a strong working knowledge of the latest colors, textures, and trends in flooring so they can better serve their customers when they return home after the show,” added Thorn-Brooks.
Quick-Step KNOWS Style
“Quick-Step is a fashion-based product line, on pace with the hottest styles and latest trends in the home decorating market, and we live up to that reputation with every new product launch,” said Thorn-Brooks. “The typical flow of new trends into the home interiors marketplace starts with the fashion industry, next moves into the furniture industry, and then ‘flooring quickly follows furniture’ in offering the latest looks.”
“Quick-Step’s design team begins predicting and tracking hot trends before these looks even hit the furniture industry, so our laminate, hardwood, and vinyl collections will always feature the very latest,” added Thorn-Brooks. “The Quick-Step booth at CCA will feature a generous amount of product throughout the booth — to see, feel, and essentially be WOW-ed by!”
For More Information
To learn more about Quick-Step’s products, visit us.quick-step.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
“One glance across our Quick-Step booth at CCA and visitors will easily understand what the very latest design trends and colors are in premium hardwood, high end furniture, and home design in today’s market,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “Whether the category is hardwood, laminate, or vinyl, the Quick-Step brand prides itself on being the first to market with the latest designs and styles — So visitors to the Quick-Step booth will receive an education regarding what is HOT in today’s market!”
Why Is Trend Knowledge Important?
“Today’s flooring industry includes many more channels than the ‘traditional’ retail landscape that was historically dominated by the specialty retailer,” said Thorn-Brooks. “The task at hand for specialty retailers is to make the necessary changes in their sales approach to maximize success in today’s world. One key way that specialty retailers can outshine competitors is to excel at providing customer service in the areas of style and design assistance.”
“One goal of the Quick-Step booth is to help equip our retailers with a strong working knowledge of the latest colors, textures, and trends in flooring so they can better serve their customers when they return home after the show,” added Thorn-Brooks.
Quick-Step KNOWS Style
“Quick-Step is a fashion-based product line, on pace with the hottest styles and latest trends in the home decorating market, and we live up to that reputation with every new product launch,” said Thorn-Brooks. “The typical flow of new trends into the home interiors marketplace starts with the fashion industry, next moves into the furniture industry, and then ‘flooring quickly follows furniture’ in offering the latest looks.”
“Quick-Step’s design team begins predicting and tracking hot trends before these looks even hit the furniture industry, so our laminate, hardwood, and vinyl collections will always feature the very latest,” added Thorn-Brooks. “The Quick-Step booth at CCA will feature a generous amount of product throughout the booth — to see, feel, and essentially be WOW-ed by!”
For More Information
To learn more about Quick-Step’s products, visit us.quick-step.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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