Article Number: 9683
Mohawk Forms Flooring Industry's First Marketing Partnership with Yelp
CALHOUN, Ga. July 12, 2016—Mohawk is proud to announce a partnership that provides Mohawk aligned retailers an enhanced online presence on Yelp, named Mohawk ELEVATE powered by Yelp. It’s the first marketing partnership of its kind between Yelp and a flooring manufacturer in the industry.
“Mohawk is the industry’s digital leader,” said Mollie Surratt, senior director of public relations, social media and content for Mohawk. “So this was a natural step for us—teaming up with Yelp, the clear leader, to give our retailers additional digital support in the reputation management space. Yelp will help our retailers connect with thousands of consumers, who trust the Yelp review process to guide them to quality businesses and products.”
Yelp’s purpose is to connect people with great local businesses. It does this by offering business profile pages so consumers can locate businesses, visit them and then post a review of their experience. By the end of Q1 2016, Yelpers had written more than 100 million local reviews.
Visitors access Yelp via their mobile devices (approximately 91 million a month on average during Q1 2016) and their desktop (approximately 69 million a month during Q1 2016). Home and local services businesses account for 12 percent of reviewed businesses on Yelp by category.
According to Yelp, 78 percent of consumers turn to review sites like Yelp to find local businesses, and four out of five users visit Yelp because they intend to buy a product or service. Yelp helps consumers make buying decisions and drives local purchases because consumers trust Yelp reviews as the most influential, highest quality and most trustworthy reviews online. That trust is embedded in Yelp’s recommendation software, which protects consumers and business owners by highlighting the most trustworthy, useful and reliable content on Yelp.
In addition to the Yelp website and mobile app, Yelp reviews are syndicated to a number of major review sites and search engines including Apple Maps, Siri, Amazon, Yahoo, Bing and Mapquest.
To learn more, Mohawk aligned retailers may visit MohawkToday.com/Yelp, or contact your local Mohawk representative.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
“Mohawk is the industry’s digital leader,” said Mollie Surratt, senior director of public relations, social media and content for Mohawk. “So this was a natural step for us—teaming up with Yelp, the clear leader, to give our retailers additional digital support in the reputation management space. Yelp will help our retailers connect with thousands of consumers, who trust the Yelp review process to guide them to quality businesses and products.”
Yelp’s purpose is to connect people with great local businesses. It does this by offering business profile pages so consumers can locate businesses, visit them and then post a review of their experience. By the end of Q1 2016, Yelpers had written more than 100 million local reviews.
Visitors access Yelp via their mobile devices (approximately 91 million a month on average during Q1 2016) and their desktop (approximately 69 million a month during Q1 2016). Home and local services businesses account for 12 percent of reviewed businesses on Yelp by category.
According to Yelp, 78 percent of consumers turn to review sites like Yelp to find local businesses, and four out of five users visit Yelp because they intend to buy a product or service. Yelp helps consumers make buying decisions and drives local purchases because consumers trust Yelp reviews as the most influential, highest quality and most trustworthy reviews online. That trust is embedded in Yelp’s recommendation software, which protects consumers and business owners by highlighting the most trustworthy, useful and reliable content on Yelp.
In addition to the Yelp website and mobile app, Yelp reviews are syndicated to a number of major review sites and search engines including Apple Maps, Siri, Amazon, Yahoo, Bing and Mapquest.
To learn more, Mohawk aligned retailers may visit MohawkToday.com/Yelp, or contact your local Mohawk representative.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
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