Dallas, TX — July 14, 2016 — At this week’s CCA convention, Quick-Step is showcasing its new “Multi-Category-Flooring-Solution” in Quick-Step’s booth #215. This expanded range of options now includes Quick-Step’s soon-to-launch totally NEW category — LUXURY VINYL FLOORING (LVF). Quick-Step’s new LVF assortment and related merchandising are featured prominently in Quick-Step’s booth alongside the brand’s existing laminate and hardwood categories. With this summer’s upcoming LVF launch, Quick-Step will begin offering a “Multi-Category-Flooring-Solution”, so consumers can have stunning wood looks in any room of their home!

Why Is Multi-Category Important?
“Every category has its own distinct benefits, both tangible as well as emotional,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “WOOD is still the most aspirational floor that consumers want to put in their homes. Hardwood also traditionally adds value to a home. LAMINATE is a fabulous modern flooring option that lets consumers bring the charm, style, and feel of a luxury hardwood design into their home in tandem with the durability and easy maintenance that today’s busy families demand. LVF provides the beauty of hardwood plank visuals in a format that is distinctive, because it is fully waterproof. By offering a ‘Multi-Category-Flooring-Solution’, Quick-Step is giving its retailers more ways to increase their sales by providing stunning wood visuals for virtually any traffic level, room function, emotional need, and price point.”

Power Of The Quick-Step Brand
“Quick-Step is a well-established and highly-respected brand name in the flooring industry,” said Thorn-Brooks. “Quick-Step first established itself as the style, design, and innovation leader in laminate flooring. Then two years ago, we expanded the brand to include Q-Wood by Quick-Step, a line of engineered hardwood designed as a unique product assortment targeting consumers looking for premium, luxurious hardwood flooring. Our launch of luxury vinyl flooring this summer is a fitting complement to our other product offerings — giving our Quick-Step retailers even more opportunities to capture greater sales and increase profits!

“Like Quick-Step laminate and hardwood, Quick-Step’s new luxury vinyl flooring is a fashion-driven product line that will offer the richest, most sophisticated premium looks and textures,” said Thorn-Brooks. “With Quick-Step’s luxury vinyl flooring assortment, consumers get the highest levels of style in tandem with ease of installation, low maintenance, and resistance to the wear of daily living — in a waterproof floor.”

“We are very excited about launching a luxury vinyl product line and making a Multi-Category-Flooring-Solution available to our distributors and retailers!” said Thorn-Brooks. “All categories will always follow Quick-Step’s proven formula for success — a superior product line wrapped in a comprehensive merchandising program — to help retailers sell more Quick-Step products!”

About Quick-Step
Quick-Step is a market leader in flooring, providing Solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.

---

---