Article Number: 9692
During CCA Convention, Quick-Step Teaches Retailers
Dallas, TX – July 15, 2016 – Retailers visiting the Quick-Step booth during this week’s CCA convention are learning how the brand’s products successfully appeal to key desires of today’s end-consumers.
High Expectations Re Design
“Today’s consumers are coming into retail stores with much greater product design expectations than ever before,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “This is directly related to the digital age in which we are now living.
Consumers spend a great deal of time personally conducting online research before they ever step foot inside a retail store, so their expectations for style and on-trend products are higher
than ever before.”
“This works to the advantage of a fashion-based brand such as Quick-Step,” said Thorn-Brooks. “It is also a key opportunity for Quick-Step retailers to outshine their competitors by serving as their customers’ design and style experts during the purchasing process. Purchasing flooring for a home is not something consumers do very often, so most consumers highly value someone guiding them through the selection process. By serving as the end-consumers’ style and design expert regarding flooring and overall home design trends, Quick-Step retailers help ensure that each customer goes home with a floor that she will enjoy for years to come. This type of satisfied customer generates future retail sales through both repeat and referral business.”
Enhanced Performance Features Make A Difference
“Meaningful enhanced performance features can help make a sale,” said Thorn-Brooks. “Today’s consumers live busy lives. They have better things to do with their time than clean, repair, or replace their floors. So durability, cleanability, and other enhanced performance features definitely impact a shopper’s final decision.”
“Quick-Step’s high quality laminate, wood, and soon-to-launch luxury vinyl floors are rich in enhanced performance features,” said Thorn-Brooks. “This touches on another selling strategy we help our Quick-Step retailers with — product knowledge.
Personalized one-on-one customer service regarding in-depth product knowledge is another way in which Quick-Step retailers can out service their competitors in other channels. Many consumers value guidance from an expert over price when purchasing a floor.”
For More Information
For more information on Quick-Step products visit us.quick-step.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing Solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
High Expectations Re Design
“Today’s consumers are coming into retail stores with much greater product design expectations than ever before,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood, North America. “This is directly related to the digital age in which we are now living.
Consumers spend a great deal of time personally conducting online research before they ever step foot inside a retail store, so their expectations for style and on-trend products are higher
than ever before.”
“This works to the advantage of a fashion-based brand such as Quick-Step,” said Thorn-Brooks. “It is also a key opportunity for Quick-Step retailers to outshine their competitors by serving as their customers’ design and style experts during the purchasing process. Purchasing flooring for a home is not something consumers do very often, so most consumers highly value someone guiding them through the selection process. By serving as the end-consumers’ style and design expert regarding flooring and overall home design trends, Quick-Step retailers help ensure that each customer goes home with a floor that she will enjoy for years to come. This type of satisfied customer generates future retail sales through both repeat and referral business.”
Enhanced Performance Features Make A Difference
“Meaningful enhanced performance features can help make a sale,” said Thorn-Brooks. “Today’s consumers live busy lives. They have better things to do with their time than clean, repair, or replace their floors. So durability, cleanability, and other enhanced performance features definitely impact a shopper’s final decision.”
“Quick-Step’s high quality laminate, wood, and soon-to-launch luxury vinyl floors are rich in enhanced performance features,” said Thorn-Brooks. “This touches on another selling strategy we help our Quick-Step retailers with — product knowledge.
Personalized one-on-one customer service regarding in-depth product knowledge is another way in which Quick-Step retailers can out service their competitors in other channels. Many consumers value guidance from an expert over price when purchasing a floor.”
For More Information
For more information on Quick-Step products visit us.quick-step.com.
About Quick-Step
Quick-Step is a market leader in flooring, providing Solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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