Article Number: 9795
Mohawk Flooring Announces Houzz Marketing Program for Aligned Retailers
Calhoun, GA, December 1—Mohawk Flooring is providing an exciting new marketing program for its aligned retailers in 2017 through a new program on Houzz® Inc., the leading platform for home remodeling and design. As part of Mohawk’s Houzz Pro+ Local Marketing Program, its retailers will have access to Houzz’s technology and marketing capabilities to reach a localized community of homeowners actively renovating or redecorating their homes and searching for professionals, vendors and retailers.
As part of this program, Houzz will provide Mohawk Aligned Retailers with a suite of marketing services designed to heighten awareness and increase exposure among this targeted in-market demographic. Retailers participating in the program will benefit from enhanced directory placement, local photo stream exposure and other discounted services unique to Houzz, with full support from both Mohawk Flooring and Houzz.
“We’re excited about this new program with Houzz, which will provide our Aligned Retailers with access to Houzz’s proprietary platform, giving them the tools they need to reach such an important demographic,” said Mollie Surratt, Mohawk’s senior director of public relations, content and social media. “Houzz’s technology is designed to help homeowners find vendors and retailers, and we’re thrilled to be able to provide our retailers with a program that will get them in front of homeowners looking to purchase new flooring.”
“Millions of homeowners use Houzz for inspiration, to find professional help and to search for local retail partners as they embark on their home renovation projects,” said Liza Hausman, Houzz vice president of Industry Marketing. “We’re excited to partner with Mohawk Flooring to help their Aligned Retailers utilize Houzz’s technology to further their brand and connect with new clients.”
Mohawk will be unveiling the new program at the company’s upcoming Solutions Convention in December in Dallas, Tex.
About Houzz
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish—online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
As part of this program, Houzz will provide Mohawk Aligned Retailers with a suite of marketing services designed to heighten awareness and increase exposure among this targeted in-market demographic. Retailers participating in the program will benefit from enhanced directory placement, local photo stream exposure and other discounted services unique to Houzz, with full support from both Mohawk Flooring and Houzz.
“We’re excited about this new program with Houzz, which will provide our Aligned Retailers with access to Houzz’s proprietary platform, giving them the tools they need to reach such an important demographic,” said Mollie Surratt, Mohawk’s senior director of public relations, content and social media. “Houzz’s technology is designed to help homeowners find vendors and retailers, and we’re thrilled to be able to provide our retailers with a program that will get them in front of homeowners looking to purchase new flooring.”
“Millions of homeowners use Houzz for inspiration, to find professional help and to search for local retail partners as they embark on their home renovation projects,” said Liza Hausman, Houzz vice president of Industry Marketing. “We’re excited to partner with Mohawk Flooring to help their Aligned Retailers utilize Houzz’s technology to further their brand and connect with new clients.”
Mohawk will be unveiling the new program at the company’s upcoming Solutions Convention in December in Dallas, Tex.
About Houzz
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish—online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.
.gif) |