Article Number: 9833
INVISTA Launches Two STAINMASTER® Brand Innovations
Kennesaw, GA, January 9, 2017 – Recognized as one of the world’s largest integrated producers of polymers and fibers, INVISTA will introduce two STAINMASTER® brand innovations this year: STAINMASTER® PetProtect™ luxury vinyl flooring and STAINMASTER® LiveWell™ carpet system.
Launching in early 2017 is STAINMASTER® PetProtect™ luxury vinyl flooring, which complements STAINMASTER® PetProtect® carpet. Made for families with pets, it’s designed to resist scratches from pet claws and odors caused from liquid accidents. With 87% of pet owners considering their pets as part of the family1, this new flooring product helps pets and people live more freely in their homes together.
STAINMASTER® LiveWell™ carpet with AllerShield™ technology will also launch in 2017. It was developed to help allergy-suffering customers improve their comfort at home. Research shows that 50 million Americans suffer from airborne-related allergies2. This is the first carpet system designed to reduce dust and allergy-aggravating particles from bonding to the fiber. Studies have shown a well-maintained carpet may lead to less airborne allergens in the home3, and with AllerShield™ technology, every pass of the vacuum can be more effective4.
“The STAINMASTER® brand is committed to insight-backed innovations in the marketplace. Through in-depth consumer research, we gain insight into understanding what the consumer wants in flooring and can deliver on those wants by offering solutions (solutions they might not realize they need yet) to meet their demands,” said Richard Mingorance, INVISTA Vice President of Marketing for Surfaces.
With new products spanning across both soft and hard surface flooring, the STAINMASTER® brand has purposefully expanded its product offerings to accommodate a broader consumer lifestyle approach. These latest brand innovations were created to help homeowners more easily keep a cleaner, more comfortable home.
“Together, STAINMASTER® LiveWell™ and PetProtect™ products exemplify the STAINMASTER® brand commitment to drive meaningful innovation and value for the consumer,” said Mingorance.
In addition, to help dealers offset the cost of carpet sample set and display purchases in 2017, INVISTA has launched the STAINMASTER® carpet Sample-Sell-Save Dealer Rebate Event. It pays a rebate to dealers for their sales made from purchased STAINMASTER® carpet sample sets and dedicated displays, potentially allowing dealers to get back up to 100 percent of their investment.
For more information, visit STAINMASTER.com, STAINMASTERLink.com, connect on Facebook or dealers can contact their STAINMASTER® Strategic Account Managers.
About STAINMASTER® Brand
The STAINMASTER® brand is a leader in home comfort and dependability, and offers an extensive portfolio of home products that hold up to everyday life. The STAINMASTER® brand revolutionized the carpet industry in 1986 with a stain-resistant technology never before available in carpet. Current innovations include carpet, tile, vinyl and other products that enhance the way we live in our homes.
Today, STAINMASTER® products continue to help keep homes looking and feeling new because they're constructed with lasting, high-quality materials and innovative designs. For more information, visit STAINMASTER.com or Facebook.com/STAINMASTER.
1Mintel, America’s Pet Owners – US, August 2016
2Asthma and Allergy Foundation of America
3The Carpet and Rug Institute
4Measured with home vacuuming compared to STAINMASTER® carpet without AllerShield™ technology
© 2017 INVISTA. All Rights Reserved. STAINMASTER and the STAINMASTER family of marks and logos are trademarks of INVISTA.
Launching in early 2017 is STAINMASTER® PetProtect™ luxury vinyl flooring, which complements STAINMASTER® PetProtect® carpet. Made for families with pets, it’s designed to resist scratches from pet claws and odors caused from liquid accidents. With 87% of pet owners considering their pets as part of the family1, this new flooring product helps pets and people live more freely in their homes together.
STAINMASTER® LiveWell™ carpet with AllerShield™ technology will also launch in 2017. It was developed to help allergy-suffering customers improve their comfort at home. Research shows that 50 million Americans suffer from airborne-related allergies2. This is the first carpet system designed to reduce dust and allergy-aggravating particles from bonding to the fiber. Studies have shown a well-maintained carpet may lead to less airborne allergens in the home3, and with AllerShield™ technology, every pass of the vacuum can be more effective4.
“The STAINMASTER® brand is committed to insight-backed innovations in the marketplace. Through in-depth consumer research, we gain insight into understanding what the consumer wants in flooring and can deliver on those wants by offering solutions (solutions they might not realize they need yet) to meet their demands,” said Richard Mingorance, INVISTA Vice President of Marketing for Surfaces.
With new products spanning across both soft and hard surface flooring, the STAINMASTER® brand has purposefully expanded its product offerings to accommodate a broader consumer lifestyle approach. These latest brand innovations were created to help homeowners more easily keep a cleaner, more comfortable home.
“Together, STAINMASTER® LiveWell™ and PetProtect™ products exemplify the STAINMASTER® brand commitment to drive meaningful innovation and value for the consumer,” said Mingorance.
In addition, to help dealers offset the cost of carpet sample set and display purchases in 2017, INVISTA has launched the STAINMASTER® carpet Sample-Sell-Save Dealer Rebate Event. It pays a rebate to dealers for their sales made from purchased STAINMASTER® carpet sample sets and dedicated displays, potentially allowing dealers to get back up to 100 percent of their investment.
For more information, visit STAINMASTER.com, STAINMASTERLink.com, connect on Facebook or dealers can contact their STAINMASTER® Strategic Account Managers.
About STAINMASTER® Brand
The STAINMASTER® brand is a leader in home comfort and dependability, and offers an extensive portfolio of home products that hold up to everyday life. The STAINMASTER® brand revolutionized the carpet industry in 1986 with a stain-resistant technology never before available in carpet. Current innovations include carpet, tile, vinyl and other products that enhance the way we live in our homes.
Today, STAINMASTER® products continue to help keep homes looking and feeling new because they're constructed with lasting, high-quality materials and innovative designs. For more information, visit STAINMASTER.com or Facebook.com/STAINMASTER.
1Mintel, America’s Pet Owners – US, August 2016
2Asthma and Allergy Foundation of America
3The Carpet and Rug Institute
4Measured with home vacuuming compared to STAINMASTER® carpet without AllerShield™ technology
© 2017 INVISTA. All Rights Reserved. STAINMASTER and the STAINMASTER family of marks and logos are trademarks of INVISTA.
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