Article Number: 9879
Quick-Step Featured In Blogger's Kitchen Makeover
Dallas, TX – February 21, 2017 – Design blogger Bev McCollough from Flamingo Toes recently shared with consumers “5 Tips To Making Your Kitchen Feel Larger” and included a new Quick-Step floor as the first of her key changes. Bev’s kitchen makeover is one of several room transformations featured online in Quick-Step’s “RoomUP Blogger Challenge”. Throughout the challenge, consumers are invited by the bloggers to follow their projects via the Quick-Step Style Blog at quickstepstyle.com/RoomUP.
Meet The Blogger
Bev McCullough of the Flamingo Toes design blog is a creative maven full of DIY ideas for the beginner to the experienced. Bev’s home embodies the farmhouse cottage look that is comfortable and welcoming. She loves to make things, especially when they have a vintage flair!
Before
“We recently completed a kitchen renovation, taking our dark, greenish kitchen to a bright, vintage farmhouse style kitchen and I’m so happy with the transformation!” said Bev McCullough of Flamingo Toes design blog. “The kitchen felt small and gloomy with the dark flooring and the monotone color of the cabinets and counters. A complete kitchen renovation wasn’t in our budget, but a few changes made a world of difference!”
After
Bev shares five key changes with consumers to make a kitchen feel larger on a budget. She suggests: installing light-colored flooring, adding light-colored paint, adding contrast, minimizing furniture, and leaving windows uncovered. Installing light-colored flooring was her number one suggestion and she selected Quick-Step’s Gable Oak from the Envique laminate collection as the stylish yet durable flooring for her kitchen transformation.
Importance Of Influencer Marketing
“As a marketing-savvy brand, Quick-Step makes sure it is meeting today’s consumers where they are seeking information during the purchasing process,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “Today’s consumers spend a tremendous amount of time online gathering ideas, inspiration, and advice from trusted third party sources such as design bloggers before they ever step foot inside a retail store. Influencer marketing such as Quick-Step’s RoomUP Blogger Challenge is an essential parts of an effective marketing program in today’s world. As with all of our marketing efforts, the ultimate goal of Quick-Step’s RoomUP Blogger Challenge is to help our retailers make more money by increasing their sales of Quick-Step products!”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
Meet The Blogger
Bev McCullough of the Flamingo Toes design blog is a creative maven full of DIY ideas for the beginner to the experienced. Bev’s home embodies the farmhouse cottage look that is comfortable and welcoming. She loves to make things, especially when they have a vintage flair!
Before
“We recently completed a kitchen renovation, taking our dark, greenish kitchen to a bright, vintage farmhouse style kitchen and I’m so happy with the transformation!” said Bev McCullough of Flamingo Toes design blog. “The kitchen felt small and gloomy with the dark flooring and the monotone color of the cabinets and counters. A complete kitchen renovation wasn’t in our budget, but a few changes made a world of difference!”
After
Bev shares five key changes with consumers to make a kitchen feel larger on a budget. She suggests: installing light-colored flooring, adding light-colored paint, adding contrast, minimizing furniture, and leaving windows uncovered. Installing light-colored flooring was her number one suggestion and she selected Quick-Step’s Gable Oak from the Envique laminate collection as the stylish yet durable flooring for her kitchen transformation.
Importance Of Influencer Marketing
“As a marketing-savvy brand, Quick-Step makes sure it is meeting today’s consumers where they are seeking information during the purchasing process,” said Paij Thorn-Brooks, vice president of brand marketing for Mohawk Laminate & Hardwood. “Today’s consumers spend a tremendous amount of time online gathering ideas, inspiration, and advice from trusted third party sources such as design bloggers before they ever step foot inside a retail store. Influencer marketing such as Quick-Step’s RoomUP Blogger Challenge is an essential parts of an effective marketing program in today’s world. As with all of our marketing efforts, the ultimate goal of Quick-Step’s RoomUP Blogger Challenge is to help our retailers make more money by increasing their sales of Quick-Step products!”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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