Kennesaw, GA, February 28, 2017 – INVISTA has scheduled the launch of its new STAINMASTER® PetProtect™ luxury vinyl flooring in retailers for a Q2 2017 roll out. STAINMASTER® PetProtect™ luxury vinyl flooring was designed to complement STAINMASTER® PetProtect® carpet, which can be combined to offer a fully-coordinated pet-friendly home.

“We created STAINMASTER® PetProtect™ luxury vinyl flooring to resist scratches and stains that result from both large and small pets. The best part of STAINMASTER® PetProtect™ luxury vinyl flooring is that it’s easy to maintain and made to withstand the demands of busy households who share their homes with their pets,” said Richard Mingorance, INVISTA Vice President of Marketing for Surfaces.

Research shows 87% of pet owners consider their pets as part of the family.* Adapting to these trends, the STAINMASTER® brand is developing flooring products to help people and pets live more freely in their homes together.

STAINMASTER® PetProtect™ luxury vinyl flooring is made with a claw shield to help resist pet claw-scratches and offers pet-action traction for pet’s paws. The flooring is designed for durability and engineered to resist absorption of odor-causing pet accidents. Because it resists pet stains, it’s easy to clean.

To enhance the personal style of any home, STAINMASTER® PetProtect™ luxury vinyl flooring is available with the look of real wood plank or ceramic tile with three simple installation types to keep options flexible.

With new products spanning across both soft and hard surface flooring, the STAINMASTER® brand is poised to accommodate a broader consumer lifestyle approach. For more information, visit STAINMASTER.com, STAINMASTERLink.com or dealers can contact their STAINMASTER® Strategic Account Managers.

* Mintel, America’s Pet Owners – US, August 2016

About STAINMASTER® Brand
The STAINMASTER® brand is a leader in home comfort and dependability, and offers an extensive portfolio of home products that hold up to everyday life. The STAINMASTER® brand revolutionized the carpet industry in 1986 with a stain-resistant technology never before available in carpet. Current innovations include carpet, tile, vinyl and other products that enhance the way we live in our homes.

Today, STAINMASTER® products continue to help keep homes looking and feeling new because they're constructed with lasting, high-quality materials and innovative designs.

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