Advertise with FloorBiz & FCNews Today!
Call Dustin @ 516-932-7860
 

These are competitive times demanding aggressive action in the areas of online & print sales and marketing. You no longer wait for business to happen... you have to make it happen. The good news is that every day more and more of your customers are not only online, but are also regularly reading print media. The bad news is that every day your business is  becoming harder and harder to find. 

FloorBiz.com, the industry's largest flooring directory & guide, and Floor Covering News, the industry's preferred publication, have now teamed up to provide you with the most comprehensive and effective advertising campaigns in the industry. By leveraging both print and online marketing strategies with the industry's most effective sources, you are guaranteed to reach your market audience. Our advertisers enjoy a consistently higher ROI (return on investment) with our campaigns than with any previous marketing strategy they have implemented.

Why advertise on FloorBiz? FloorBiz.com is the world's largest flooring portal. FloorBiz ranks consistently in the top 10 (first page) of Google (and other search engines) for most relevant flooring keywords such as flooring, flooring directory, flooring news, flooring software, berber carpet, mexican tile, porcelain tile, etc.  Our visitors can find just what they are looking for by searching our exhaustive  Product Directory, stay informed by reading our up-to-date Industry & World News, place Career Opportunities and Classified Ads, visit our unique Industry Forum Section, and register on-line for those all-important shows, conventions and training seminars found in our Events section.

There are also hundreds of relevant product information pages that are all indexed by the major search engines, with most ranked in the top 10 (first page). In fact, each year we serve up over 10,500,000 pages of information to over 3,000,000 floor covering visitors. As the largest flooring directory and guide, our standards are the highest in the industry. It only makes sense then, that we would want to partner with the most reputable and preferred industry publication, Floor Covering News.

Why Advertise In Floor Covering News? In 2006, Floor Covering News celebrates its 20th anniversary reporting on the industry’s people and events. From its very first edition, the paper had instant credibility and respect because Al Wahnon, who last year celebrated his 50th anniversary reporting and publishing flooring covering trade journals, was at the helm. The entire staff is well versed in the industry with more than 100 years of combined industry experience—more than any other industry publication.

Add to that our esteemed columnists, each of whom have worked in the field they write about for at least 25 years and our industry experience tops 225 years—more than every major trade magazine combined. Throw in exclusive columns by the WFCA, the industry’s largest retail advocacy group; NAFCD, the most influential distributor organization; FCICA; the biggest association of flooring installation contractors, and ASCR, the most respected cleaning and maintenance organization, and you have the most complete and well-rounded magazine this industry has to offer your customers.

Experience, trust and respect are the key components as to why FCNews has the most loyal and active readership and is the preferred publication in the flooring industry. Why are our readers so active? Fully 97.6% are decision makers, with 91% either principles/owners/managers or other top executive, and their businesses account for 85% of total industry sales. The loyalty and respect we receive are also reflected in the numbers: An average issue of Floor Covering News gets passed along to 3.6 other people, while it is just 2.7 for our competition; 78% of our readers hold onto back issues for at least one year for future reference; 82% say they clip at least one item out of every issue, and readers spend, on average, 1.5 times more reading us as they do our competition (30 to 21).

But, floor covering is not about numbers, it’s about people and that’s the most compelling reason FCNews is consistently referred to as the editorial leader—because we put the people in the industry first and foremost by taking a non-sensationalistic approach in our reporting. And, we don’t just write about what’s going on, we take an active role in promoting the industry and caring for the people in it. Floor Covering News is the only periodical to report on and pay tribute to the professional and private accomplishments of those whose passed away the prior year.

In addition, FCNews aggressively supports the Floor Covering Industry Foundation (FCIF)—from executive board member status to promoting and publicizing the Foundation in every issue, not to mention its many philanthropic gifts. Finally, our Award of Excellence competition is entering its 10th year, during which time it has come to be recognized as the industry’s most premier honor because it recognizes manufacturers whose people do the best job in helping make their customers the most successful. As you can see, Floor Covering News is truly the one and only floor covering trade magazine you’ll need to get your important messages across.

For an immediate quote:
Contact Dustin Aaronson @ 516-932-7860(Office) 631-721-6540(Cell)
Or e-mail:

advertise@floorbiz.com
FLOORBIZ  ADVERTISING  CAMPAIGNS

Direct Link Campaign

This campaign offers 4 rotating banner ads that will appear throughout the many directory pages on FloorBiz. These ads will generate 100's of thousands of views in a one year campaign period as well as thousands of click-thrus to your web site. The sizes & locations of the individual ads are listed below:

1. Unlimited 150 by 150 'Featured Site' Impressions on our Main page.

2. Unlimited 468 by 60 Full Banner Impressions targeted anywhere on our site.

3. Unlimited 120 by 240 Vertical Impressions targeted in any product sections.

4. Unlimited 120 by 60 Button Impressions targeted anywhere on our site.

Along with the rotating banner ads, you will be provided a Premiere and Featured Listing in our search directories. Everywhere your company appears in our search directory pages will be a direct link to your web site. This places your company in the elite class of companies who enjoy thousands of click-thrus from these listings alone. Search engines will generally provide higher page-rank and improved indexing for sites that have Direct Links on seasoned sites which already have a high page-rank and that are on the first page of most relevant keyword searches.

A typical campaign will generate over 400,000 total banner impressions. You can expect on average between 8,000-10,000 click-thrus (this past year, one of our advertisers finished their campaign with 28,000 click-thrus) to your web-site from both the graphic ads and enhanced listings. FloorBiz.com has the highest click-thru rate on the Internet. Your exposure and dramatically improved positioning on FloorBiz will translate into increased revenue.

Please read the testimonials on this page or better yet, feel free to contact any of our current advertisers directly to see how satisfied they are. We look forward to welcoming you to our growing list of successful Web-based businesses.

Note: FloorBiz can (for an additional charge) create your 4 graphic ads. All banners should be 15,000 bytes or less.

Definition of terms used:
Impressions -  Actual views to your graphic ads. When a user (unique visitor) accesses a page on FloorBiz and your ad is present, this counts as one impression.

Targeted - Choose from over 30 different product/advertising zones within the FloorBiz.com portal, such as  Ceramic Tile, Carpeting, Wood Flooring, etc.. 

PREMIUM  LISTINGS

All listings on FloorBiz are absolutely free, but to improve your company's positioning in our directories we are offering the following two programs:

1. Premier Listing: This is the Highest Priority Listing on FloorBiz.com. Your company listing will be in the Main Product Category section such as Wood, Area Rugs, Carpet, etc. This guarantees that your company will be listed before the general business listings displayed in our sub-category search pages. Also included at NO CHARGE will be a Featured Listing for your company in our sub-category search results pages. (See description below)
    

2. Featured Listing: This is the Second-Highest Priority Listing on FloorBiz.com. Your company listing will be among the first in a separate Featured Section on the sub-category search results page such as Engineered Plank (prefinished), Contemporary Rugs,  Berber etc. This guarantees that your company listing is placed before the general list of other businesses in your product sub-category, thereby eliminating the need for visitors to search page after page to locate you.
    

3. Advertising Links Keyword: A  Direct Link keyword that will appear in our Trusted Alliances' section near the top of our Home Page.

TESTIMONIALS

Email:
advertise@floorbiz.com

For An Immediate Quote:
Call Dustin @ 516-932-7860