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Main Street Opportunities
Article Number: 2288
 
The Main Street Commercial Market is huge – estimated to be one billion dollars. This is a unique market served by the local retail floor covering dealer. It consists of all the small businesses in your community such as doctors, lawyers, dentists, insurance offices, funeral homes, churches and home offices, for example. These businesses would normally shop for carpet at a reputable retail floor covering dealer in their area. In general, they wouldn’t buy from a large flooring contractor, designer or architect. They rely on the local retail floor covering dealer to serve and satisfy their floor covering needs. Too often this segment of the market is sold lower end commercial type products, or worse, residential products, no matter how they’re marketed by your suppliers, that fail to perform and live up to their expectations. True, high end, high performance commercial products rarely, if ever, darken your door because they are not made available to you. These products are constructed and engineered for the rigors of corporate, hospitality, educational, healthcare, government and institutional segments of the floor covering market.

The retail floor covering dealers’ dilemma, when it comes to commercial work, is putting the wrong carpet into the wrong place, installed by a residential type installer. Not knowing what to use where, how to qualify its use, how to prepare the substrate and facility for the product and how to install it will perpetually create the potential for failure. Main Street commercial complaints create greater losses by exposing you to bigger liabilities and more public humiliation – tarnishing your reputation. The retail dealer, for the most part, doesn’t understand the commercial market and in particular the lucrative “Main Street” segment, which truly is a commercial market – it’s the backbone of our nations’ economy.

Most floor covering retailers are unaware of the great opportunities that exist for them in this niche market. The risks are higher, to be sure, but the rewards can be much greater per sale. Not every floor covering retailer is capable of capitalizing on this unique market but many are. Depending on your attitude, market location and access to the main street market, you can have a profitable venture catering to small to medium sized businesses in your community. Furthermore, being in this market, the right way, with help, will eliminate your competition, allow for very high margins and minimize the chances of the true commercial products you have the opportunity to sell, creating failures and complaints. The Main Street market is huge, virtually untapped, and highly profitable, if you approach it correctly. Another benefit is being able to tap the ever growing home office market.

I’ve been in this industry for over 34 years - most of that time has been spent dealing with claims and complaints. Most of my work involves large commercial claims, troubleshooting and consulting – in many areas. The benefits of those years of experience and established relationships are many. The one I want to share with a select group of you has to do with the Main Street Market. Every commercial manufacturer has unliquidated inventory. This is brand new, first quality, high performance product that is either overruns, drops, short rolls, specials or mistakes – and there are hundreds of thousands of yards of this material. Many of the commercial manufacturers are small to medium sized, very quality conscious, specialty niche producers that most of you have never heard of. But now, through a marketing program we’ve developed, you can have access to this commercial product that can profitably put you into the Main Street market business. You’ll be able to see and buy, on line, commercial carpet for pennies on the dollar. These are products that you will never see at your competitors store down the street. And forget about a big box every being a competitor in this market, it’ll never happen because it is a specialized business. In addition, you’ll have access to on line technical information that no one provides to any commercial dealer. Carpet products will be categorized for use, there will be installation information and guidance, substrate concerns answered, the best accessory products to use, and too much more to mention here. No one else will be able to serve the small businesses or home offices they way you’ll be able to – that’s an advantage a very select group can take to the bank.

Our concept is called the Main Street Group. We’re recruiting a limited number of retail dealers seriously interested in another way to increase profits and market share in commercial flooring sales, with virtually no competition. If you’re interested in becoming part of this new unique opportunity, which is a service package, not just a way to buy commercial carpet, call me. We’ll tell you more about it, send you a package of information and be happy to see if you qualify. Then you, and a limited number of other members, will enjoy what should be, a lucrative new venture. Call me at 706-370-5888 and I’ll be happy to personally explain and discuss this opportunity with you.
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Date
8/15/2007 8:25:40 PM
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